Category Associate

Who you are

• People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it
• Graduating by Summer 2027
• You have a passion for our mission at Whatnot—you live and breathe the needs of our communities and work relentlessly to improve their experiences on Whatnot
• You have internship experience working in a fast-paced, client-facing role, and a track record of working quickly and iteratively
• You are scrappy and flexible enough to work in an ambiguous environment with limited guidance
• You are a problem solver with strong project management skills and the ability to fully own strategy and execution on both sides of an emerging marketplace
• You have business acumen, are deeply analytical, and comfortable understanding and manipulating data to gain and take action on business insights
• You're excited by the idea of building a broad toolkit before specializing — you want breadth first, depth second

What the job involves

• The Category Associate role is built for people who want to learn how a fast growing marketplace works not from the sidelines, but by owning real relationships and real business outcomes from day one
• Years 1–2: Build a foundational toolkit across our core functions; seller outreach and onboarding, relationship management, marketing, and data analytics. You'll learn what it takes to build a great business at Whatnot by owning a high-growth category on our Launch team
• After 2 years: You'll specialize. Based on your interests and business needs, you'll be placed into a mature category or function where you'll go deep, become a true expert and build a path toward future leadership at Whatnot
• Go-to expert of your category
• Become the go-to expert on your category, including seller/buyer dynamics, community channels, influencers, and product nuances
• Become the face of Whatnot for the community of sellers and buyers that you represent
• Seller outreach and onboarding
• Source and reach out to sellers to convince them to join and grow their business on Whatnot. Leverage social media, outbound channels, and in person events
• Relationship management
• Partner with top sellers and strategic partners to build big businesses on Whatnot
• Build and execute seller growth plans to unlock category growth
• Marketing and growth
• Spearhead diverse marketing initiatives, such as influencer partnerships, to boost brand awareness and attract more buyers
• Data analytics
• Use basic data analytics skills (SQL) to derive insights from projects and enhance process efficiency
• Utilize key data points to assess category growth, success, and areas for improvement, driving continuous iteration

Benefits

• Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
• Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
• Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
• Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.