Category Brand Manager

Category Brand Manageris responsible for overseeing the branding and marketing strategies .This role involves creating strategies to build brand awareness, drive customer engagement, and ensure product alignment with market needs and trends.

Responsibilities

• Develop and implement brand strategies specifically for the product line, focusing on customer acquisition and retention.

 - Position the brand as a leader in industry through targeted marketing strategies and innovative product positioning.

• Work closely with the RD team to ensure new products meet market demands, are innovative, and align with the brand’s values.

 - Conduct regular competitive analysis to identify gaps in the market and opportunities for new product launches.

 - Use consumer insights to refine brand messaging and create campaigns that resonate with the target audience.

• Work with other teams to create engaging and educational campaigns .

 - Develop compelling brand stories, digital content, and promotional campaigns that highlight product benefits and educate consumers .

 - Manage external agencies for advertising, design, and public relations to deliver effective brand messaging across media channels.

 - Track and report on brand performance metrics such as market share, brand awareness, and customer loyalty.

 - Use data analytics to measure the success of brand initiatives and refine strategies based on performance metrics.

• Oversee the brand department’s budget, ensuring efficient use of resources for maximum ROI on marketing initiatives.

 - Manage expenditures for campaigns, product launches, and other brand activities.

Qualifications

 - Bachelor’s degree in marketing, Business, or related field; a Master’s degree is preferred.

 - At least 10 years of experience in the FMCG industry, with a focus on brand management.

 - Strong knowledge of consumer behavior and trends.

 - Excellent leadership, project management, and team collaboration skills.

 - Analytical skills for interpreting data and applying insights to strategy.

• Strong communication and presentation skills to effectively promote the brand to internal and external stakeholders.

• Fluency in Thai and English