Category Development Analyst - Travel Retail

Category Development Analyst – Travel Retail

York (Hybrid)

Salary: £30,000–£50,000 (Experience Dependent)

Own the insight that shapes global retail decisions

Shelftrak is redefining how brands and retailers understand in-store execution.

We use AI-powered image recognition to analyse thousands of retail fixtures globally—delivering SKU-level insight on category share, pricing, promotions, and compliance.

Our data is used by leading global FMCG brands to influence real decisions in one of the most competitive environments in retail: airports.

This is not a reporting role. You will be expected to turn data into clear commercial direction and confidently influence client thinking.

What you’ll own

As a Category Development Analyst, you’ll operate at the intersection of data, insight, and commercial decision-making.

You will:

Lead analysis of SKU-level data across global markets to identify clear commercial opportunities and risks

Build client-ready outputs in Power BI and PowerPoint—focused on insight, not just data

Translate complex datasets into compelling, insight-led narratives and strategic recommendations

Present directly to clients, influencing category strategy, space decisions, and promotional approach

Challenge and refine client thinking using evidence-based insight

Partner with the commercial team to shape joint business plans and client engagements

Ensure insights drive real-world action, not just reporting outputs

Develop deep expertise in travel retail dynamics and shopper behaviour

What we’re looking for

Must have:

Proven experience in fmcg category development, insights, or retail analytics

Deep understanding of category levers (space, range, pricing, promotions)

Strong track record of turning data into commercial recommendations—not just analysis

Advanced Excel skills and confidence working with large, complex datasets

Strong experience using PowerPoint and Power BI to create high-quality, client-ready outputs

Experience in a client-facing role, with confidence presenting to senior stakeholders

Ability to tell a clear, persuasive story with data and influence decision-making

Nice to have:

Experience working across multiple markets or regions

Why Shelftrak

Direct exposure to global brands and senior decision-makers

A role where you own insight and influence outcomes—not just produce reports

Fast-growing business with clear ambition and momentum

Opportunity to build deep expertise in a high-value, under-analysed retail channel

Hybrid working with flexibility

About Shelftrak

Shelftrak provides a global retail tracking service across 70+ airports and 100+ stores, delivering three cycles of strategic category data annually.

Our Shelftrak App enables near real-time in-store data capture, helping brands and retailers respond faster and execute better.

We work with leading brands across confectionery, alcohol, beauty, and tobacco - and we’re growing fast.

Apply

If you want to move beyond reporting—and use data to shape real commercial decisions, we’d love to hear from you.