Category Head

About the role

The Category Head is responsible for optimizing the performance of specific product categories within the brand's portfolio. This involves a deep understanding of consumer behavior, market trends, and competitive positioning to develop effective category strategies. The role encompasses leading category-specific promotions, collaborating with trade marketing for in-store growth, and driving product innovation to meet evolving consumer preferences. It is a pivotal role in driving category growth, market share improvement, and consumer satisfaction.

Key responsibilities

• Optimize the performance of specific product categories within the brand's portfolio
• Develop effective category strategies based on consumer behavior, market trends, and competitive positioning
• Lead category-specific promotions
• Collaborate with trade marketing for in-store growth
• Drive product innovation to meet evolving consumer preferences

About you

• Graduate of Bachelor of Science in Business Administration major in Marketing Management or any related course
• At least 2-3 years of related experience preferably in leadership role
• Proven experience in category management, product management, supply-chain management or related roles
• Willing to do field work