Category Head

Job Purpose

The Category Head will lead the development and execution of category strategies to drive business growth, profitability, and customer satisfaction. This role will oversee category management, supplier relationships, and product development to ensure alignment with business objectives.

Primary Job Responsibilities

1. Forecasting & Production Planning

-Work closely with the sales team to analyze demand patterns and create accurate sales forecasts.

-Coordinate with factory teams to align production schedules with demand projections.

-Monitor and manage inventory levels to prevent both stock-outs and overstocking.

-Ensure optimal stock replenishment strategies by tracking sales performance and production lead times.

2. Product Development & Range Planning Coordination

-Collaborate with the shoe development team to plan and finalize the new product range.

-Ensure pricing, design, and positioning align with market demand and product gap analysis

3. Stock Monitoring & Inventory Control

-Regularly analyze sell-through rates, aging stock, and seasonal demand fluctuations.

-Define and maintain minimum stock levels to ensure availability without overstocking.

• Implement strategies to minimize excess inventory and avoid obsolete/ cut-size stock.

-Ensure everyday tracking of inventory and recommend adjustments based on sales insights.

4. Product Launch & Marketing Coordination

Work closely with the sales & marketing team to develop effective launch strategies and promotional plans.

5. Sales Training & Support

-Develop and deliver sales training programs for the sales team on new product features, USPs, and positioning.

-Provide sales teams with product guides, key selling points, and competitor comparisons.

6. E-commerce Category Hygiene & Listing Optimization

-Work closely with the e-commerce team to maintain the hygiene of category listings across all platforms (brand website and marketplaces)

-Ensure product titles, descriptions, attributes, and images are accurately formatted and optimized across all platforms.

-Regularly analyze competitor listings and best practices from leading brands to upgrade content quality.

Specific Knowledge & Skills

Stakeholder Management: Communicate category strategies, plans, and performance to stakeholders, including senior leadership, sales teams, and suppliers.

Analytical Skill : Strong analytical, communication, and leadership skills. SOPs : Able to design and execute the SOPs .

Major KRA ( SMART)

1. Forecasting & Production Planning

2. Product Development , innovation & Range Planning

3. Product Launch & Marketing Coordination NPD

4. Category market share and competitiveness Analytics

5. Sales Training & Support for Product