Category Head – Road Marking Solutions

About Us

Rua Seguridad Corp. is an ISO-certified leader in thermoplastic road marking paints, bitumen products, and road safety solutions. Since our establishment in 2006, we have built a strong nationwide presence and a proven track record in supporting major infrastructure projects across the country.

At Rua Seguridad Corp., we are committed to creating a professional and supportive workplace where employees are valued and empowered to succeed.

What We Offer

• A culture grounded in strong core values

• Supportive team culture with training provided

• Generous annual leave and holiday entitlements

• Comprehensive health and life insurance coverage

• Opportunities for professional development and career advancement

About the Role

The Category Head – Road Marking Solutions will have end-to-end ownership of the category's growth, profitability, strategy, and operations.

The role will oversee and connect multiple business areas, including road-marking materials, pavement marking services, road-marking equipment, and partner applicators.

This is a build-and-own leadership role for an experienced commercial and business leader who can grow an established business while developing new channels, solutions, and opportunities.

Key Responsibilities

• Own the category's P&L, revenue, gross margin, contribution margin, working capital, and overall business performance.
• Develop and execute the overall Road Marking Solutions strategy across materials, services, equipment, and partner channels.
• Protect and grow Rua's core thermoplastic and road-marking materials business while improving pricing, product mix, and portfolio performance.
• Lead the growth and profitability of Pavement Marking Services, including sales pipeline, project backlog, crew utilization, project margins, and service delivery.
• Build and expand a Partner Applicator network to increase market reach and material sales through an asset-light channel.
• Develop Road Marking Equipment as a strategic product and solution offering.
• Identify new markets, customers, products, and business opportunities within road marking, traffic safety, and infrastructure.
• Establish effective pricing, customer segmentation, portfolio, and go-to-market strategies.
• Work closely with Commercial, Engineering, Supply Chain, Operations, Quality, and Finance teams to deliver business objectives.
• Build a scalable category organization with clear accountabilities, operating processes, and performance management.
• Develop a 1–3 year category roadmap and ensure execution of annual business targets.

What We're Looking For

• Bachelor's degree in Business, Engineering, or a related field.
• 8–12+ years of relevant experience in B2B industrial, infrastructure, construction materials, traffic safety, coatings, or related industries.
• At least 3 years of experience managing a category, business unit, or commercial P&L.
• Proven track record of growing a business or category, not only managing an established portfolio.
• Strong commercial experience in pricing, key account management, pipeline development, customer economics, and negotiation.
• Strong understanding of business profitability, margin, working capital, and operational performance.
• Demonstrated experience leading cross-functional teams and working with Sales, Operations, Engineering, Supply Chain, Quality, and Finance.
• Strong leadership and decision-making skills, with the ability to operate independently and drive results.
• Willingness to travel regularly to customers, field projects, partners, and Rua operations nationwide.