Category Manager

; Primary Duties and Responsibilities:

; Sl.No

; Key Result Areas

; (Primary Responsibilities)

; Details

; 1 ;

; Portfolio Management ;

• ; Guide the team in arriving at an optimum product mix in terms of price and product attributes such as type, style, colour and size. ;

• ; Review performance of the portfolio across sales channels to identify gaps and suggest solutions ;

• ; Guide / provide direction to the Product Development team towards development of new products for the portfolio ;

• ; Build a process to launch / test launch products as required ;

• ; Rationalize the portfolio based on performance as best suited. ;

; 2 ;

; Demand Planning ;

• ; Arrive at sales trends / estimates for the portfolio based on market intelligence and historical data ;

• ; Own the Marketing Order and plan demand as an input to the production team on a monthly basis ;

• ; Ensure optimum availability of stock of the portfolio to maximize sale ;

• ; Assist in the long-term capacity planning exercise for the brand ;

• ; Work closely with the channel teams (EBO and LFS) to help develop assortment plans for the portfolio. ;

; 3 ;

; Market Intelligence ;

• ; Develop market intelligence by capturing retailer and sales team feedback from across the country. ;

• ; Constantly study competition and map competitive product portfolios in the market. ;

• ; Conduct extensive market research and consumer panels to obtain in depth understanding of the rapidly evolving target consumers. ;

; 4 ;

; Analytics ;

• ; Monitor, analyze and report sales performance of the portfolio on a regular basis. ;

• ; Obtain relevant insights using the color ratio analysis, size ratio analysis, sell-through analysis, top/bottom sellers analysis, style growth, Style EBO ranking, product mapping and contribution analysis across all collections, categories and verticals. ;

; 5 ;

; Communication Training ;

• ; Collaborate with other functional teams within the organization such as Sales, Retail, Marketing, Visual Merchandising and Commercial to keep them informed about all relevant product information. ;

• ; Ensure all front end teams (Sales, Retail, and Key Accounts) are trained on product information when new products are launched. ;

• ; Act as a bridge between the front end (Sales, Marketing, VM, and Commercial) and back end (Product Development, Quality Control, Production Planning) of the organization for seamless flow of information related to product. ;

; 6 ;

; Brand Management ;

• ; Build the category to own a premium position in the mind space of consumers. ;

• ; Work closely with the brand marketing team to develop effective advertising and communication in line with the marketing calendar ;

• ; Work closely with the media buying team to deliver effective and efficient campaigns in line with the marketing calendar ;

• ; Develop content for the brand to be used across all media traditional and digital from time to time.;;;; ;

; 7 ;

; Brand Activation ;

• ; Continuously push the agenda of engaging with relevant TG to build the brand. ;

• ; Conceptualize and execute experiential marketing activities in line with the marketing calendar to engage and involve the woman consumer of Jockey ;

• ; Work closely with the Key Accounts team to run activation across key large format stores. ;

• ; Work closely with the VM team to bring alive the portfolio at the point of sale across all our sales channels. ;

; Person Specifications:

; S l.No

; Area

; Details

; 1

; Education ;

• ; Graduation/Post Graduation (NIFT and similar institutes preferred) ;

; 2

; Years of Experience ;

• ; 6 10 years experience in Women s Innerwear in the Product Management / Buying Merchandising ;function

; 3

; Specialized Knowledge ;

• ; Product Portfolio Management, ;

• ; Line Management and Assortment Planning, ;

• ; Demand planning and forecasting, ;

• ; Strong Analytical Skills , ;

• ; Proficiency in MS Office and other analytical tools ;

; 4

; Behavioral Skills ;

• ; Learning Agility

• ; Interpersonal Effectiveness

• ; Data mining

• ; Communication Effectiveness

• ; Team work

• ; Result orientation

;Experience : 6 to 10 years

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