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Category Manager

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Onsite

Category Manager

Hafele (Thailand) Ltd.

Category Manager

Skills

Product MarketingProduct ManagementBusiness Development

2 months ago

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Important information


Contract type:

Permanent

Location:

Bangkok, Thailand

Work mode:

Onsite

Published on:

9 September 2026

What they need


Key Responsibilities

  • Develop category strategies for Architectural Hardware products in line with business objectives.

  • Analyze market trends, customer needs, competitors, and industry developments within the Architectural Hardware market.

  • Manage the Architectural Hardware portfolio, including door hardware, locks, hinges, door closers, and related products.

  • Identify product gaps and new opportunities based on market demand and customer requirements.

  • Plan product assortments, positioning, pricing, lifecycle, and product discontinuation.

  • Prepare business cases and launch plans for new Architectural Hardware products.

  • Define product requirements and coordinate with Product Management and Purchasing on product sourcing.

  • Monitor category sales, gross margin, product mix, inventory, and new product performance.

  • Provide product and market insights to support Sales, Marketing, architects, designers, and project teams.

  • Coordinate with local and global teams to ensure the product portfolio meets market and company requirements.

  • Perform other duties and projects as assigned.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, Engineering, Architecture, or a related field.
  • At least 5 years of experience in Category Management, Product Management, Product Marketing, or Business Development.
  • Experience in Architectural Hardware, door hardware, locks, building materials, or construction products is preferred.
  • Good knowledge of Architectural Hardware products, applications, customer groups, and market trends.
  • Experience in market analysis, product portfolio management, pricing, and new product launches.
  • Strong analytical, commercial, project management, and communication skills.
  • Good command of English.
  • Able to travel domestically and internationally when required.

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