Hafele (Thailand) Ltd.
Category Manager
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Bangkok, Thailand
Work mode:
Onsite
Published on:
9 September 2026
What they need
Key Responsibilities
Develop category strategies for Architectural Hardware products in line with business objectives.
Analyze market trends, customer needs, competitors, and industry developments within the Architectural Hardware market.
Manage the Architectural Hardware portfolio, including door hardware, locks, hinges, door closers, and related products.
Identify product gaps and new opportunities based on market demand and customer requirements.
Plan product assortments, positioning, pricing, lifecycle, and product discontinuation.
Prepare business cases and launch plans for new Architectural Hardware products.
Define product requirements and coordinate with Product Management and Purchasing on product sourcing.
Monitor category sales, gross margin, product mix, inventory, and new product performance.
Provide product and market insights to support Sales, Marketing, architects, designers, and project teams.
Coordinate with local and global teams to ensure the product portfolio meets market and company requirements.
Perform other duties and projects as assigned.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Engineering, Architecture, or a related field.
- At least 5 years of experience in Category Management, Product Management, Product Marketing, or Business Development.
- Experience in Architectural Hardware, door hardware, locks, building materials, or construction products is preferred.
- Good knowledge of Architectural Hardware products, applications, customer groups, and market trends.
- Experience in market analysis, product portfolio management, pricing, and new product launches.
- Strong analytical, commercial, project management, and communication skills.
- Good command of English.
- Able to travel domestically and internationally when required.
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