Category Manager

Team and Role Introduction:

• In this role, the ideal candidate should demonstrate business judgment with a desire to actively manage and growth your own business with passion and knowledge within assigned category

• You must be a team player and demonstrate a passion for working cross-functionally to achieve own and common KPIs. You must be self-motivated and able to quickly dive deep into data to determine root causes of problems and implement scalable solutions.

• You will be mentored by a senior member of our commercial team to drive portfolio growth by employing analytical and eCommerce merchandising methodologies for your respective commercial categories

Job Descriptions:

• Business Planning:

o Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.

o Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.

o Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.

• Portfolio Execution:

o Strategic Brand Partnerships: Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.

o Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.

o Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

• People & Leadership Management

o High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.

o Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.

o Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.

Qualifications:

• 5+ years of work experience in E-commerce/category management, sales related position, or similar roles under Electronics, Fashion, FMCG, General Merchandise Industries

• Bachelor’s or Master degree in business administration or MBA, economics, engineer, finance, or any related fields.

• Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must

• Strong understanding of e-commerce business models and dynamics is a plus

• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis

• Passionate for multiple simultaneous projects, creative flow and high attention to detail

• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.

• Adaptable and proactive, thriving in a fast-paced and dynamic environment.

• A resilient problem-solver with proven leadership qualities

• Strong Leadership and attention to details

• High proficiency in using Microsoft Word, Excel and PowerPoint