Category Manager

Role & responsibilities

• Drive category performance across revenue, GMV, margins, assortment and product availability.
• Manage product listings, catalogue quality, pricing, promotions and marketplace visibility.
• Plan and execute marketplace advertising and marketing campaigns using tools such as Amazon Ads, Sponsored Ads, Brand Store and other marketplace advertising platforms.
• Analyse campaign performance and optimize ROAS, TACOS, conversion and marketing ROI.
• Manage ALLEN's presence across Quick Commerce platforms such as Zepto,Blinkit, Swiggy Instamart, Amazon Now and similar platforms.
• Drive Q-Commerce onboarding, assortment, pricing, promotions, inventory availability and visibility.
• Monitor competitor assortment, pricing, promotions and marketplace trends.
• Work closely with Product, Marketing, Publishing, Warehouse, Finance and Logistics teams to ensure smooth execution.
• Prepare category forecasts and identify opportunities for new products, bundles and campaigns.
• Track category-level performance and provide actionable insights to drive growth and profitability.

Preferred candidate profile

• 36 years of experience in E-Commerce Category Management, Marketplace Management or a similar role.
• Hands-on experience managing Amazon/Flipkart or other major marketplaces.
• Strong understanding of marketplace advertising and marketing tools.
• Experience with Quick Commerce platforms such as Zepto, Blinkit, Swiggy Instamart, Amazon Now, etc.
• Experience in EdTech, Education, Books or Consumer Products will be an advantage.
• Strong analytical skills with proficiency in Excel/Google Sheets and marketplace dashboards.
• Good understanding of pricing, margins, inventory, promotions and profitability.
• Strong communication, stakeholder management and execution skills.
• Ability to work in a fast-paced, data-driven E-Commerce environment.