Category Manager (Consumer)

Position: Category Manager

Location: Bangalore

️ Working Days: Monday to Friday

Experience Required: 2-5 years

Client: SaaS based students platform

About Our Client Our Client is a consumer tech platform building the Pink Collar Economy, with 7L+ registered students.

While traditional work is often defined as white-collar or blue-collar, the Pink Collar Economy is built around work that values human skills such as empathy, communication, care, creativity and presence, creating new, real-world opportunities that can be flexible and accessible. We’re pioneering this new consumer-side services economy, creating a marketplace where everyday household and individual needs can become flexible, accessible work opportunities.

We believe the next wave of the gig economy will not just be about deliveries and mobility. It will be about bringing flexible work into everyday life, across households, businesses and communities.

We also onboarded actor Pratik Gandhi as our brand ambassador, and gained national recognition through Ideabaaz Season 1 on Z TV & Z5.

The Role

We’re looking for a Category Manager (Consumer) to build this marketplace from the ground up.

You’ll identify consumer needs, turn them into viable service categories, structure the catalogue, define pricing, test demand and scale what works. This is a 0→1 role. You won’t be handed a fixed category to manage. You’ll help determine what we should build next.

You will work across the entire category lifecycle of market research, identifying services, defining categories and SKUs, pricing, testing demand, optimising and scaling.

You’ll work closely with the founders and Product team to build the marketplace, constantly identifying new demand-side opportunities and figuring out how they can become structured, repeatable categories.

What You’ll Do

• Identify new consumer needs and service opportunities through market and on-ground consumer research
• Study existing marketplaces, competitors and offline service models to understand categories, pricing and gaps
• Convert unstructured services into clear, bookable categories, sub-categories and SKUs
• Launch and test new categories, analyse performance and decide what to scale, refine or kill
• Continuously build a pipeline of new consumer categories and prioritise opportunities based on demand, feasibility and commercial potential
• Work with Product to improve catalogue structure, discovery, pricing and booking experience
• Partner with founders on category strategy and marketplace expansion

What We’re Looking For

• 2-5 years of experience in Category Management, Consumer Tech, Marketplace, E-commerce or a similar role
• Experience building, launching or scaling categories
• Strong understanding of consumer behaviour, marketplaces and pricing
• Hands-on experience with cataloguing, SKU creation and category structures
• Strong analytical and research skills
• Comfortable working with Product, Growth and Business teams
• Strong commercial judgement and the ability to work independently in an ambiguous, fast-moving environment

This role is for you if

You are a person who can naturally spot opportunities in everyday problems by even taking something as broad as “I need help at home” and breaking it down into services people can actually discover, understand and book.

You’re comfortable starting with a hypothesis, testing it, looking at the data and changing your mind. And you enjoy building things that don’t have a playbook yet.