Category Manager (E-Commerce- online)

This role will be responsible for driving category performance through effective product assortment planning, pricing strategies, promotion execution, and supplier relationship management. The ideal candidate thrives in a fast-paced environment, uses data to make strategic decisions, and has experience collaborating across teams to maximize online sales.

Key Responsibilities:

Category & Supplier Management

• Act as the primary contact for all supplier relations related to the assigned category. (Skincare and Personal care categories)
• Lead NPD, product registration, listing-in process, and visibility booking.
• Conduct assortment management tailored to each channel (Shopee, Lazada, Grab, LineMan, Owned channel).
• Coordinate with suppliers and RA teams to verify and act on any product violation data.
• Negotiate commercial terms and solve issues related to the assigned category.
• Consolidate supplier promotion plans and collaborate closely with the marketing team.
• Ensure funding is tracked and aligned with TTA and promotional agreements.

Promotion & Campaign Execution

• Prepare monthly promotion plans and coordinate with suppliers.
• Work with the marketing team to plan upselling/cross-selling campaigns and ensure smooth execution.
• Update campaign prices during SP and respond to late changes effectively.
• Support daily checks of banner-to-product links and ensure correctness across platforms.
• Monitor SKU performance for coupon/voucher usage and recommend optimal tiers.

Sales & Performance Optimization

• Be accountable for sales and profit targets.

• Analyze and report on top-selling SKUs monthly across all platforms.

• Optimize performance based on SKU traffic/conversion segments:

  • High traffic, high conversion
  • High traffic, low conversion
  • Low traffic, low conversion

• Review and update product titles and descriptions using marketplace search trends.

• Monitor and prepare SKU investments aligned with search ads and SEO strategies.

• Report cross-selling SKU performance to enhance promotional planning.

Operations & Coordination

• Coordinate with supply chain and logistics teams for timely stock inbounding.
• Monitor product aging in collaboration with SCM teams and flag potential slow movers.
• Lead and support the admin team in day-to-day operations.
• Prepare and submit all relevant documents (e.g., CA issuance and collection).
• Submit monthly fee and compensation reports.

Reporting & Analysis

• Prepare weekly and monthly sales and profit report.
• Provide monthly reporting on TTA (Trade Term Agreement) by tracking and presenting category health metrics and campaign ROI according to supplier TTA
• Deliver insights and recommendations based on campaign and product analytics.
• Lead regular presentations on performance to internal stakeholders and suppliers.

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field.
• Minimum 2–4 years of experience in online category management, e-commerce merchandising, or retail buying.
• Strong analytical and commercial negotiation skills.
• Good understanding of e-commerce platforms (Shopee, Lazada) and promotional mechanics.
• Proficient in Microsoft Excel, PowerPoint, and data visualization tools.
• Strong interpersonal, cross-functional collaboration, and project management skills.
• Able to thrive in a fast-paced and dynamic working environment.
• Excellent verbal and written communication in Thai and English.