Category Manager (Remote )

Role & responsibilities

Category strategy and business growth

• Own the strategy and growth of the assigned product category.
• Identify opportunities to increase revenue, market share, customer acquisition, and profitability.
• Analyse customer needs, market trends, and competitor offerings.
• Develop business cases to support new opportunities and investments.

2. Product lifecycle management

• Manage products from introduction to optimisation and retirement.
• Drive New Product Introduction (NPI), assortment optimisation, cost improvements, and quality enhancements.
• Ensure the product range meets local customer requirements.
• Use customer feedback, ratings, and reviews to improve the portfolio.

3. Pricing, profitability, and P&L

• Drive category-level commercial performance.
• Work with Finance and Pricing teams on pricing, discounts, promotions, margins, and cost analysis.
• Identify ways to improve profitability while maintaining competitive pricing.
• Build business cases and evaluate the financial impact of category decisions.

4. Forecasting and supply chain planning

• Prepare and maintain demand forecasts for the product portfolio.
• Participate in Sales and Operations Planning (S&OP).
• Coordinate with Manufacturing and third-party fulfilment partners (3PF).
• Help minimise stock-outs, improve delivery performance, and optimise supply efficiency.

5. Cross-functional stakeholder management

• Work closely with GTM, Digital, UX, Marketing, Finance, Pricing, Manufacturing, and global product teams.
• Translate category strategy into actionable plans and ensure execution across functions.
• Represent the needs of Indian customers to global stakeholders.
• Lead initiatives to improve online conversion and customer acquisition.

6. Team leadership and performance reporting

• Manage, coach, and develop a Category Specialist.
• Track KPIs and prepare reports for business and commercial reviews.
• Conduct post-launch and post-campaign analysis.
• Use data and insights to recommend improvements and make informed decisions.

Preferred candidate profile

5+ years in category management, product management, or commercial strategy