Category Marketing Manager

1      Accounts Billing Payment

• Handling the Invoices & Purchase Orders with Accounts & vendor

• Keeping track of all the payments related to Cafe Projects & vendor

• Coordinating with dept & Vendors and get the relevant documents for BDO Approvals wherever necessary

2.       Legal Metrology + FSSAI + QAQC + R&D Ensuring the artworks are in compliance with regulations & vetted by the concerned departments

3.       Artwork Adaptation & MKTG Release

4.       Coordinating w/t Designer on New Desgin & adaptation of artworks for release with vendors

5.       New Product Launch & Indent Allocation

• Providing the Indent allocations for New launches from OPS to SCM.

• Preparation of Launch Mail of New/Revised Design- Products to circulate among the OPS & MGT.

• Coordinating with concerned Dept's for the Product shoot of New Launches & display at HO

6.       YoY & MoM Sales Report Analysis & Improvements

• Monitoring the sales & qty data (YoY & MoM) on Merchandise Products.

• Updating the New Launch Sales data weekly with HOD whenever required

7.       Product Category Actualization & Improvements

• Translating the issues of running products and launching improved design from MKTG based on the sale

• Liquidation of Near to Expiry Stocks Providing info on Near to Expiry Stocks with SCM & OPS Team to work on a contingent plan to utilize & Coordinating with SCM on the movement of Merch Pdts from WH to cafes as per the allocation from the respective regions

8.       New Initiatives

• Coordinating & collaboration with new agencies

• Handling the new prototypes or orders for Vending & Caf

• New Product Research MKT Survey

• Conduct MKT Study & Research for the upcomming new launches

• Vendor Sourcing and On boarding for Product Innovation

9.       SCM & Print Vendor Cylinders Issuance

• Translating the requirements from Designer (Cylinder qty, Pantone Colors) with concerned dept

• Visiting the Factory (Printer) to make sure the final product achieves the input from the Artworks.

• Artwork Adaptation & MKTG Design Release

• Managing KLD's, Product Information's - Pdt name, Ingredients, Nutritional Info, Allergen Advice, etc

10.   Feedback Collection & Analysis

• Sensory Evaluation and Costing Analysis of New launch products.

• •  Collect feedback for new product innovation-