Category Sales Specialist

About Us

Rua Seguridad Corp. is an ISO-certified leader in thermoplastic road marking paints, bitumen products, and road safety solutions. Since our establishment in 2006, we have built a strong nationwide presence and a proven track record in supporting major infrastructure projects across the country.

At Rua Seguridad Corp., we are committed to creating a professional and supportive workplace where employees are valued and empowered to succeed.

What We Offer

• A culture grounded in strong core values
• Basic salary with uncapped commission potential
• Supportive team culture with training provided
• Generous annual leave and holiday entitlements
• Comprehensive health and life insurance coverage
• Opportunities for professional development and career advancement

About the Role

The Category Sales Specialist drives sales growth for Rua Seguridad’s Coldmix Asphalt category by identifying and developing new customer and market opportunities.

You’ll manage the full sales cycle — from prospecting and product demonstrations through proposal, negotiation, and closing — while building strong relationships with contractors, distributors, and industry partners.

Key Responsibilities

• Identify, qualify, and develop new customer and market opportunities for Coldmix Asphalt.
• Conduct client visits, field assessments, product presentations, and demonstrations.
• Manage sales opportunities from prospecting and proposal preparation through negotiation and closing.
• Build and maintain relationships with customers, contractors, distributors, and industry partners.
• Support product trials, pilots, and customer applications in coordination with internal teams.
• Gather customer feedback, competitor insights, and market information to support business growth.
• Monitor sales pipeline, customer adoption, repeat orders, and account opportunities.
• Prepare sales forecasts, pipeline reports, and market development updates.

Qualifications

• Bachelor’s degree in any field
• At least 2–5 years of experience in sales, business development, account management, or a related role.
• Experience in construction materials, asphalt, infrastructure, engineering products, or technical B2B products is preferred.
• Strong prospecting, presentation, negotiation, and customer relationship management skills.
• Ability to understand technical product applications and communicate solutions effectively.
• Willingness to conduct frequent field visits and travel.
• Results-oriented, proactive, and comfortable developing new markets and customer accounts.