Category Specialist

This is a 6-month fixed-term position with possibility of extension based on performance and business needs.

Work Location: In-office work - Rome

Our Company:

We are The Tour Guy

, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.

The Candidate:

A curious, commercially minded professional with a few years of e-commerce experience and a strong interest in tourism. You naturally ask why a product is, or is not, selling and look beyond price for the answer. You understand how visibility, positioning, content, reviews, availability, and customer experience influence performance.

You are comfortable working with e-commerce metrics such as product views, conversion rate (CVR), add-to-cart rate (ATC), bookings, and margin. You do not need to be an advanced data analyst, but you understand what these numbers mean, why they matter, and how to use them to make better decisions.

Desired Experience (Skills):

• 2+ years working in e-commerce, category management, merchandising, product management, or digital marketing
• 2+ years working in tourism, hospitality, or local travel services
• Experience analyzing and improving the performance of online products
• Experience working with CMS platforms such as TourCMS, Bokun, or WordPress

Desired Skills/Applications:

• Fluent in English
• Curious and commercially minded, with a strong problem-solving approach
• Understanding of e-commerce metrics, including CVR, ATC, traffic, bookings, and margin
• Proficiency in Excel, including VLOOKUPs and pivot tables
• Familiarity with WordPress or other CMS platforms
• Strong supplier negotiation and relationship-management abilities

Responsibilities & Qualifications:

Development & Optimization of Experiences:

• Audit existing categories and identify missing products, overlaps, and underperformers
• Grow the portfolio strategically by selecting products based on customer demand, market gaps, and commercial potential
• Build relationships with local suppliers and negotiate competitive pricing and terms
• Improve product performance by reviewing content, imagery, positioning, reviews, availability, pricing, and customer experience
• Identify exclusive, differentiated, or high-converting experiences that support business goals
• Benchmark products and pricing against direct competitors and OTAs

Product Lifecycle Management:

• Manage product listings in our CMS, ensuring pricing, logic, availability, content, and visuals are accurate
• Own the backend setup and QA of experiences for launch readiness
• Ensure every newly published product reaches a minimum of 100 product-page views per month
• Work with merchandising and marketing to increase product visibility across category pages, search results, campaigns, content, cross-selling placements, and other relevant channels
• Monitor views, CVR, ATC, bookings, reviews, cancellations, and margin to identify performance issues
• Proactively test improvements and escalate products that continue to underperform

Strategic Planning & Execution:

• Use booking data, customer behavior, reviews, competitor research, and market trends to guide category decisions
• Determine which products are ready for additional marketing or paid advertising support
• Build category growth plans that define what products should be added, improved, promoted, or removed
• Collaborate across CX, marketing, merchandising, and operations to ensure smooth launches and strong product performance
• Track regional tourism trends and translate them into specific product opportunities

What we offer:

• 6-month fixed-term contract
• Salary Range: RAL €23,000 - €30,000
• Meal vouchers (€7 per day) in accordance with internal company policy

At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.