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CENTER PARCS - Narrow Casting

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Hybrid

CENTER PARCS - Narrow Casting

Stepfive Communicatie & Design BNO

CENTER PARCS - Narrow Casting

Skills

Marketing StrategyBranding

2 months ago

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Important information


Contract type:

Permanent

Location:

Center, IN, USA

Work mode:

Hybrid

Published on:

9 August 2026

What they need


CENTER PARCS - narrowcasting - promotional campaign

Brand Activation with Narrowcasting for Center Parcs Baluba Voor de Center Parcs Baluba Indoor Speelwereld in Erperheide, België ontwikkelde ons team een innovatieve narrowcasting oplossing. Deze narrowcasting toont op LCD-schermen een dynamische presentatie van verschillende gerechten, aanbiedingen en verfrissende ijsjes die beschikbaar zijn in het restaurant van de speellocatie. Door gebruik te maken van 3D-animaties worden de producten op een visueel aantrekkelijke manier gepresenteerd, die niet alleen de aandacht trekt, maar ook het eetaanbod op een interactieve en moderne manier uitlicht. Dynamic Food Visuals and Playful Animations The food visuals are dynamically presented and alternated with playful animations that enhance the vibrant atmosphere of the Baluba Indoor Play World. These visuals are designed not only to enrich the dining experience but also to provide detailed product information, helping guests make informed choices. The aim is to create an interactive experience that informs, entertains, and encourages action. Online Banners and Multichannel Marketing In addition to the narrowcasting on LCD screens, the visual content was also extended into online banner campaigns. This multichannel marketing approach ensures consistent brand communication and a unified visual identity—both on-site and across digital platforms. By integrating narrowcasting with digital banners, the guest experience at Center Parcs is enhanced, and the overall brand perception is strengthened.

CENTER PARCS- narrowcasting - promotional campaign

Narrowcasting for Center Parcs Snacks & Salads: 3D Animations and Visual Marketing For Center Parcs Snacks & Salads, our team developed an innovative narrowcasting solution that presents the food offering in a visually engaging way. Dynamic 3D animations on LCD screens showcase a variety of dishes, promotions, and refreshing ice creams. These visual assets are designed to capture guests’ attention and inform them about the available menu options. Dynamic Food Visuals and Playful Graphics The food visuals are animated dynamically and alternated with humorous graphics that enhance the atmosphere of the location. Each promotion is supported by specific product information, allowing guests to quickly see what’s available and what the product highlights are. This visual experience contributes to an interactive environment that both informs and entertains guests. Multichannel Marketing Through Narrowcasting and Online Banners The narrowcasting visuals are not only displayed on LCD screens but are also extended into online banner campaigns. This multichannel approach ensures consistent visual communication across both physical spaces and digital platforms. It strengthens the brand experience of Center Parcs Snacks & Salads and supports an integrated marketing strategy.

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