Central Global PR

该职位来源于猎聘 Position Setting Purpose Under the company's overall communication strategy, strengthen the integrated marketing and public relations (PR) communications for the smart brand and products in the global market, empower regional PR activities, and coordinate brand and product PR communications between China and Europe to ensure unified communication cadence. Responsibility Description

• Develop annual brand and product PR communication strategies tailored for the global market, aligned with the product lifecycle cadence.
• Plan and execute integrated marketing communication projects combining PR, Social, Events, and Co-branding content.
• Execute/implement brand and product communication-related projects for the Chinese market.
• Build and maintain strong relationships with key national media outlets.
• Collaborate with European counterparts on brand and product PR communications. Job Requirements
• Education: Bachelor’s Degree or above. Candidates with rich work experience and particularly outstanding abilities may be given some flexibility.
• Work Experience: 8-10 years of experience in the automotive PR industry, | including experience on both agency and client sides. Minimum 5 years of client-side experience. Experience in luxury automotive brand/product PR, corporate communications, and crisis PR handling is preferred.
• Professional Qualifications: PR/Communications major preferred; Valid driver's license (Class C2 or above).
• Ability & Quality: Established media relationships; Strong social and communication skills; Excellent execution capability; Strong content planning and copywriting skills.
• Language Ability: CET-6 or equivalent level or above. Excellent listening, speaking, reading, and writing skills in both Chinese and English.
• Knowledge & Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).