CEO – E-Commerce

CONFIDENTIAL RECRUITMENT

CEO – E-Commerce

Lead a new online home improvement business from launch.

Location: [Melbourne], VICType: [Full-time, permanent]

Key selling points

• Founding CEO of a new e-commerce business

• Backed by an established Australian home improvement group

• Lead a small, hands-on team of three

The opportunity

An established Australian home improvement group is launching a new direct-to-consumer e-commerce business. The website is being built now, and we are putting together a small, multi-skilled founding team to launch it and grow it. This is a rare chance to shape an online retail business from day one, with the supply relationships and backing of an established business behind you.

The role

As CEO you will lead the business and the team. You will own the commercial result, from sourcing and supply through to marketing performance and customer experience, and you will be hands-on across all of it.

What you'll do

• Lead the business and a team of two, including HR and people management

• Own the numbers: monthly accounting overview, budgets and performance against plan

• Run procurement, product sourcing, sampling and supply chain management

• Oversee product testing and the quality of the range

• Share responsibility for managing the website

• Lead social media campaigns and content, and oversee paid search (PPC)

• Step in on customer service by email and phone when needed

What you'll bring

• Experience running or senior-managing an e-commerce or retail business, ideally through a start-up or growth phase

• Strong commercial and financial skills: reading a P&L and managing margin and cash

• Supplier, sourcing and supply chain experience

• A working knowledge of digital marketing, including social media and paid search

• A hands-on approach and comfort working in a small team

• Home improvement, homewares or furnishings experience is highly regarded

What's on offer

• A founding leadership role with real influence over how the business is built

• The stability and backing of an established group

How to apply

Push application through click apply by 23rd October, 2026.

This is a confidential search. All applications are treated in strict confidence, and the company will be named to shortlisted candidates.