CEO - VinFast E-Scooter Indonesia

• Position Summary

VinFast is seeking a visionary and results-oriented Chief Executive Officer (CEO) to lead VinFast E-scooter in Indonesia, driving the company’s mission to accelerate the transition to sustainable, electric urban mobility.

The ideal candidate will combine deep strategic acumen with operational excellence — capable of leading a fast-growing, innovation-driven organization across R&D, manufacturing, sales, network development & marketing.

As the division’s top executive, the CEO will define the business roadmap, inspire a high-performing team, and deliver breakthrough results in domestic markets.

• Objectives of this Role
• Be the public and strategic face of VinFast’s E-Scooter business, representing the company with partners, investors, regulators, and the media.
• Lead the overall strategy, P&L, and organizational performance of the E-Scooter Division across all markets.
• Drive the execution of business plans that expand VinFast’s footprint in the electric two-wheeler segment.
• Oversee R&D, production, marketing, and commercial operations to ensure sustainable profitability and innovation leadership.
• Foster an inspiring, collaborative, and high-performance culture aligned with VinFast’s Indonesia values of innovation, speed, and customer-centricity.
• Key Responsibilities
• Strategic Leadership:

Develop and implement long-term business strategies, market entry plans, and product portfolios to achieve sales growth and brand dominance in the e-scooter category.

• Commercial Management:

Lead sales, distribution, and marketing initiatives to maximize market share and customer satisfaction. Oversee retail financing partnerships, dealer network performance, and brand campaigns.

• Operational Excellence:

Oversee manufacturing efficiency, supply chain optimization, and quality control to meet production and delivery goals.

• Financial Oversight:

Manage divisional P&L, budgets, and investments to ensure financial health and return on capital.

• Team Leadership:

Build, coach, and empower a high-performing leadership team across Sales, Dealer network Development, Sales Operation & Marketing.

• Stakeholder Engagement:

Represent VinFast E-Scooter with government agencies, strategic partners, and global collaborators in sustainability and EV innovation.

4 Requirements Required Skills and Qualifications

• Strong background in the two-wheeler or broader mobility industry, with a solid understanding of local and regional markets.
• Minimum 15 years of leadership experience, including at least 5 years in a C-suite or business-unit head role.
• Proven success in P&L management, strategic execution, and organizational scaling.
• Expertise in corporate finance, manufacturing operations, and global supply chains.
• Demonstrated ability to lead cross-functional, multicultural teams and drive results under pressure.
• Excellent relationship-building skills with dealers, distributors, and business partners.
• Outstanding communication, negotiation, and stakeholder-management skills.
• Fluent in English
• Preferred Skills and Qualifications
• Master’s degree (MBA, Engineering, or related field).
• Strong analytical mindset with hands-on project management skills.
• Entrepreneurial, agile, and purpose-driven leadership style.