Channel Activation Manager - Off Trade

Main Responsibilities

• Translate Channel Strategy – Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives – Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations – Lead end-to-end activation programmes across key channels.
• Drive Category Growth – Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence – Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives – Ensure activations are aligned with and contribute to overall business goals.