Channel Development

Channel appointment — the core of the job

• Travel across assigned markets to identify, qualify and appoint super stockists, distributors and retailers for Akiara.
• Build and maintain a live prospect list for every market you enter, mapped by the brands a party already carries, their retailer coverage, their godown capacity and their financial standing.
• Run the full appointment cycle yourself: first contact, product demonstration, ROI presentation, commercial negotiation, agreement signature, security deposit collection and first billing.
• Assess and verify a prospective partner's ability to fund working capital before recommending an appointment. An enthusiastic partner who cannot pay is worse than no partner.
• Recommend terminations where a partner is not performing. A dormant distributor blocks the territory for someone better.

Relationship building

• Build genuine working rapport with channel partners and their sales teams — not just the owner, but the counter staff who decide what gets recommended to a walk-in customer.
• Visit appointed partners on a defined beat cycle. Relationships in Indian trade are maintained in person, not on WhatsApp.
• Act as the partner's advocate inside Akiara — on stock availability, service response, claims and scheme settlement — so that the relationship is built on reliability rather than discounting.
• Resolve partner grievances quickly and escalate honestly when you cannot.

Product demonstration and training

• Deliver confident, hands-on product demonstrations to partners, retailer counter staff and end customers. You must be able to thread and operate the machines yourself, in front of an audience, without notes.
• Train retailer staff on the product range, the warranty and spares promise, and the two or three lines that convert a browser into a buyer.
• Set up and maintain demonstration units at retail counters, and make sure they are working. A dead demo unit costs more sales than no demo unit.
• Run in-store activations, catchment demo camps and combo offer promotions during festive and wedding seasons.

Driving sell-through — making sure the product is pushed

• Own secondary sales, not just primary billing. What we ship tells us nothing; what the retailer sells tells us everything.
• Ensure Akiara is stocked, displayed at eye level, and actively recommended at every appointed outlet. Negotiate for shelf position — it is worth more than a discount.
• Track stock ageing at partner level and act before it becomes a returns conversation.
• Push the full range rather than only the hero product. Accessories, kits and bundles carry the best margin for both the partner and the company.
• Drive reorder rate. A partner who reorders is the only real proof the appointment worked.

Commercial discipline

• Enforce the channel pricing architecture without exception — market operating price, super stockist margin, distributor margin, retailer margin and the marketplace floor.
• Work strictly within the credit policy. Escalate rather than concede when a partner pushes for longer terms or a higher limit.
• Handle claims, schemes and settlements within agreed timelines.
• Do not appoint partners in geographies our service network cannot reach. Our spares and warranty promise is our strongest selling argument and our largest exposure; selling it where we cannot honour it damages the brand faster than slow growth does.

Reporting and market intelligence

• Maintain the trade pipeline in the company sales tracker daily, with accurate stage and close dates. Optimistic forecasting is worse than none.
• Submit a weekly market report covering appointments, visits, secondary sales, competitor activity and pricing observed in the field.
• Feed field intelligence into demand forecasting so that what we import matches what your markets can sell.
• Participate in the Monday leadership review and the fortnightly trade review.

Pay: ₹37,500.00 - ₹54,000.00 per month

Work Location: In person