Channel Development Manager

The Channel Development Manager is primarily responsible for identifying opportunities to grow the distribution of key SKUs, enhance product visibility, and maximize promotional effectiveness within their assigned channel. This role serves as a strategic partner to Brand and Field Sales teams, leveraging channel and shopper insights to drive business growth.

Key Responsibilities:

• Channel Growth & Optimisation

  • Identify and implement strategies to expand distribution of priority SKUs.
  • Improve in-store visibility and ensure effective execution of promotional activities.

• Insights & Collaboration

  • Act as a key resource for channel and shopper insights to support brand and sales initiatives.
  • Work closely with Brand and Field Sales teams to align on channel strategies and execution plans.

• Market Understanding

  • Regularly travel across regions to monitor retail landscape and evolving route-to-market models.
  • Analyse market trends, competitor activities, and shopper behaviour to inform decision-making.

• Performance Monitoring

  • Track and evaluate channel performance against agreed KPIs.
  • Recommend corrective actions and continuous improvement initiatives.

Qualifications & Skills:

• Bachelor's degree in Business, Marketing, or related field.
• Minimum 3–5 years of experience in channel development, trade marketing, or sales.
• Channel development experience must be specifically within the FMCG/Food & Beverage industry.
• Strong analytical skills with ability to translate insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Willingness to travel extensively across regions.
• Ability to travel 40-60% of the time is required for this role.