Channel Development Manager

About Us:

Yee Lee Marketing is a joint-ventured company between Yee Lee Corporation and TCP Group, the owner of world renown energy drink brand, Red Bull, since 2023.

Together, both companies possess an extensive marketing and distribution network with strong business development capabilities covering various trade channels directly and via sub-distributors in West Malaysia and East Malaysia for famous FMCG’s brands from beverages to household products: Red Bull Malaysia, Red Eagle, Vesawit, Spritzer, Cactus, Red Bull International, BIC, Warrior, Vanzo Malaysia and etc.

Job Purpose:

Lead the Channel Development function to ensure EOE-PICOS, ECA, monthly GT and MT sales deployment, activity calendar, trade kit, sales bulletin, monthly reporting, visibility tracking and channel execution support are delivered accurately and on time. The role provides guidance to the Channel Development Executive, Admin and Photo Team to strengthen execution discipline and improve field readiness.

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Key Responsibilities:

• Lead monthly EOE-PICOS execution tracking, review regional results and identify key gaps, issues and opportunities for improvement.
• Oversee ECA execution tracking by region and ensure targets, measurement templates and post-evaluation requirements are aligned with channel priorities.
• Lead Channel Development assistance for monthly GT and MT sales deployment, ensuring activity details, deployment materials, communication packs and execution requirements are consolidated and cascaded on time.
• Manage the monthly Activity Calendar, Trade Kit availability updates, Sales Bulletin and Monthly Report to ensure information is complete and ready for sales cascade.
• Coordinate with Brand, Channel, Trade Marketing, Sales and regional teams to ensure channel execution activities are clearly communicated and followed through.
• Review flagship outlet visibility submissions and ensure visibility development is evaluated against the agreed criteria.
• Provide direction, coaching and workload prioritisation to the Channel Development Executive, Admin and Photo Team.
• Escalate risks, slow progress, missing submissions or execution gaps to the relevant stakeholders for timely resolution.

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Job Requirements:

• Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
• 5–8 years of relevant working experience, including management experience.
• Good command of English is required. Knowledge of other local languages is an added advantage.
• Strong knowledge and experience in Category Management.
• Proficient in Microsoft Excel and PowerPoint.
• Knowledge or experience with SPACEMAN is an advantage.
• Strong analytical skills with the ability to use research and market data to support business projects.
• Experience in marketing and/or consumer behaviour analysis.
• Excellent communication and interpersonal skills, with the ability to work effectively with internal and external stakeholders.
• Strong planning and problem-solving skills with good business acumen.
• Passionate, self-driven, results-oriented, and able to work effectively under pressure.
• Able to manage multiple projects and deliver results within given timelines.

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Key Deliverables:

• Monthly EOE-PICOS tracking report and gap analysis.
• Monthly ECA execution tracking and regional follow-up summary.
• Monthly GT and MT sales deployment support pack, execution brief and follow-up tracker.
• Updated Activity Calendar, Trade Kit status, Sales Bulletin and Monthly Report.
• Visibility tracking summary for flagship stores.
• Clear follow-up actions and accountability tracker for the Channel Development team.