Channel Development Manager

The role is responsible for driving sales growth and channel development within the Sports Centre channel across Central and Melaka territories.

Key Responsibilities

• Develop and execute sales strategies to drive revenue growth and market penetration within the Sports Centre channel across Central and Melaka territories.
• Identify and acquire new accounts, while developing existing customer relationships to expand distribution and business opportunities within the Sports Centre channel.
• Manage the overall sales-in and sales-out operations of van sales teams, ensuring effective sales execution, product availability, outlet coverage, and achievement of sales targets.
• Monitor sales performance, distribution, stock availability, and market trends to identify opportunities and implement appropriate action plans.
• Establish sales targets, monitor team performance, and provide guidance to ensure sales objectives and key performance indicators are achieved.
• Conduct regular market visits to assess outlet execution, customer needs, competitor activities, and opportunities for channel expansion.
• Build and maintain strong relationships with key customers, sports centre operators, distributors, and other relevant business partners.
• Analyse sales reports and operational data to identify performance gaps, improve sales productivity, and recommend corrective actions.
• Ensure effective management of van sales operations, including route planning, sales coverage, order fulfilment, stock management, and adherence to company policies and procedures.

Job Requirements

• Bachelor's degree or diploma in Business Administration, Sales, Marketing, or a related field.
• Minimum 5 years of working experience in FMCG, preferably in channel sales, general trade, or route-to-market operations.
• Proven experience in managing the overall sales-in and sales-out operations, including van sales teams and distribution activities.
• Experience in developing new accounts, expanding sales channels, and managing customer relationships.
• Good leadership and people management skills, with the ability to drive team performance and operational effectiveness.
• Willingness to travel regularly across Central and Melaka territories for customer visits and sales operations.
• Self-driven, results-oriented, and able to work independently in a fast-paced FMCG environment.