Channel Development Manager – Southeast Asia

Hiring: Channel Development Manager – Southeast Asia

Location: Singapore | Salary: SGD 5,000–8,000/month

About the Role

We are looking for a commercially driven Channel Development Manager to expand offline sales channels for a growing smart home appliance business across Southeast Asia (SEA).

The successful candidate will be responsible for developing and managing offline sales channels in one or more SEA markets , with the specific country coverage determined by the candidate’s industry experience, existing channel network, and market expertise.

We welcome candidates with hands-on experience in consumer electronics, emerging consumer tech products, smart hardware, water purifiers, home appliances, or related consumer goods , particularly those with strong distributor relationships and a proven track record in retail channel development and sell-out growth.

Key Responsibilities

• Drive sell-out performance and revenue growth across offline retail channels and distributor networks in assigned SEA markets.
• Develop and manage relationships with distributors, retailers, dealers, key accounts, and other channel partners.
• Identify and onboard new distribution partners to expand offline market coverage and product availability.
• Monitor sell-out data, sales targets, inventory levels, and retail performance to identify growth opportunities and improve channel productivity.
• Plan and execute channel development initiatives, in-store promotions, and retail activation programs to improve product visibility and sales conversion.
• Work closely with distributors and retail partners to strengthen store execution, product positioning, and sales performance.
• Analyze market trends, competitor activities, and channel opportunities to support regional growth strategies.
• Collaborate with internal sales, marketing, and product teams to execute channel plans and achieve business objectives.

Requirements

• Proven experience in channel development, offline sales, distributor management, or sell-out management , preferably in consumer electronics, emerging consumer tech, smart hardware, water purifiers, home appliances, or related consumer goods.
• Hands-on experience managing offline sales channels, including electronics retailers, retail chains, distributors, dealers, or other relevant channel partners.
• Experience in at least one Southeast Asian market , with the ability to leverage existing market knowledge and channel relationships to drive business growth.
• Experience covering multiple SEA markets is an advantage, but candidates with strong expertise and channel resources in a single market are also encouraged to apply.
• Existing relationships with distributors, retailers, or key accounts that can support market entry and channel expansion are highly desirable.
• Strong commercial acumen, with the ability to analyze sales performance, manage inventory, and translate market insights into actionable channel strategies.
• Demonstrated ability to execute retail promotions, improve sell-out performance, and develop new business opportunities.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to work in a regional role based in Singapore.

Preferred Backgrounds

Candidates with experience in one or more of the following areas are particularly encouraged to apply:

• Emerging Consumer Electronics: New and innovative consumer electronic products, personal electronics, and connected devices.
• Smart Hardware & Smart Home: Smart home devices, connected hardware, and intelligent consumer products.
• Water Purification & Water Purifiers: Water purifiers, filtration systems, and related consumer water appliances.
• Consumer Electronics & Home Appliances: Established brands or distributors with strong offline retail and channel networks.

Compensation

SGD 5,000–8,000 per month , depending on experience and qualifications.

Interested?

If you have a strong track record in offline channel development, distributor partnerships, and retail sales growth in Southeast Asia, we would love to hear from you.

Please apply with your updated CV, highlighting your relevant product experience, market coverage, and channel network.