Channel Manager

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

What You'll Be Doing: As a Channel Manager based in Hong Kong, you will play a pivotal role in channel expansion and ecosystem development in the Greater China Region (GCR) , fully responsible for partner recruitment, management, and enablement. Your work will directly drive regional revenue growth while ensuring the successful localization and continuous optimization of Wati's channel strategy.

Key Responsibilities: 1、Channel Partner Recruitment & Expansion :

Identify and sign high-potential partners (e.g., advertising agencies, e-commerce service providers, MarTech resellers), building a channel ecosystem aligned with GCR strategic goals.

2、Partner Management & Enablement :

Deliver systematic business training and support, co-manage key customer opportunities, improve collaboration efficiency and sales conversion, and build long-term strategic partnerships.

3、Revenue Target Achievement :

Own the sales performance of assigned channels, design regional growth strategies, and ensure each partner has a clear growth path and success plan.

4、Channel Collaboration Optimization :

Establish evaluation, communication, and incentive mechanisms to enhance efficiency and ensure optimal resource allocation.

5、Market Intelligence & Strategic Feedback :

Continuously gather competitive insights and partner feedback, integrate cross-border e-commerce and marketing trends, and provide actionable inputs to product and marketing strategies to better serve Chinese outbound customers.

Requirements

• 5+ years of experience in channel development, business partnerships, or ecosystem building—candidates from SaaS or cross-border advertising industries are preferred.
• Strong partner network serving Chinese outbound merchants (e.g., ad agencies, e-commerce service providers, system integrators, crowdfunding platforms).
• Solid written English skills for professional email communication and product understanding.
• Excellent relationship-building, business negotiation, and result-oriented mindset.

Preferred Qualifications

• Familiarity with WhatsApp Business API, cross-border e-commerce SaaS, or MarTech products.
• Experience in a fast-scaling startup in a key role, with the ability to thrive in a fast-paced, self-driven culture.
• Deep understanding of the marketing and sales needs of Chinese outbound merchants.