Channel Manager

Job Summary

The Channel Manager is responsible for developing, managing, and growing the company’s indirect sales channels and partner network. This role focuses on building strong relationships with distributors, resellers, agents, system integrators, retailers, and other channel partners to drive revenue, expand market coverage, and achieve business growth objectives.

The Channel Manager develops channel strategies, recruits and enables partners, monitors performance, identifies growth opportunities, and works closely with sales, marketing, product, finance, and operations teams to ensure successful channel execution.

Key ResponsibilitiesChannel Strategy & Development

• Develop and execute channel strategies aligned with the company’s revenue and growth objectives.
• Identify new channel opportunities, markets, territories, and potential business partners.
• Recruit, onboard, and develop new distributors, resellers, dealers, agents, and strategic partners.
• Establish appropriate partner segmentation, coverage models, sales targets, and incentive structures.
• Develop plans to increase partner productivity, market penetration, and customer acquisition.

Partner Relationship Management

• Build and maintain strong relationships with key channel partners and stakeholders.
• Act as the primary point of contact for assigned partners.
• Understand partner business models, capabilities, challenges, and growth objectives.
• Conduct regular business reviews and develop joint business plans with strategic partners.
• Resolve partner concerns and coordinate internally to address operational, commercial, or service-related issues.

Sales & Revenue Management

• Develop and manage channel sales targets, forecasts, and budgets.
• Drive revenue growth through partner-led sales and business development activities.
• Monitor partner pipelines, sales activities, conversion rates, and revenue performance.
• Identify gaps and implement corrective actions to achieve sales targets.
• Develop and execute promotions, campaigns, and channel programs to accelerate sales.
• Ensure accurate sales forecasting and reporting.

Partner Enablement

• Develop partner onboarding and enablement programs.
• Coordinate product, technical, sales, and commercial training for channel partners.
• Provide partners with appropriate sales tools, product information, marketing materials, and technical resources.
• Ensure partners understand the company’s products, value proposition, pricing, policies, and sales processes.

Marketing & Channel Programs

• Work closely with the marketing team to develop partner-focused campaigns and demand-generation programs.
• Plan and execute channel marketing activities, events, webinars, promotions, and joint campaigns.
• Monitor the effectiveness and ROI of channel marketing initiatives.
• Ensure consistent brand positioning and messaging across the partner ecosystem.

Performance & Compliance

• Establish and monitor partner KPIs, targets, and performance metrics.
• Analyze channel performance and provide regular reports and recommendations to management.
• Ensure partners comply with company policies, pricing guidelines, contractual requirements, and brand standards.
• Identify underperforming partners and develop improvement or remediation plans.
• Manage channel conflicts and ensure appropriate territory, customer, and opportunity management.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Product, Finance, Operations, Customer Support, and Supply Chain teams.
• Coordinate order fulfillment, pricing, inventory, customer support, and other operational requirements affecting channel performance.
• Provide market and partner feedback to product and leadership teams.
• Contribute to product launches, market expansion, and go-to-market strategies.

Job Type: Permanent

Pay: Php50,000.00 - Php60,000.00 per month

Benefits:

• Flexible schedule
• Health insurance

Ability to commute/relocate:

• Mandaluyong: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• in social media preferrably in food industry: 3 years (Required)

Work Location: In person