Channel Sales Manager

Key Responsibilities

• Achieve monthly, quarterly, and annual regional sales targets.
• Develop and execute regional sales and channel strategies to increase revenue and market share.
• Identify, appoint, onboard, and manage distributors, dealers, retailers, franchisees, and channel partners.
• Expand the retail network and identify new business opportunities in untapped markets.
• Develop strong relationships with key retailers, distributors, dealers, and strategic partners.
• Drive primary and secondary sales and ensure healthy stock movement.
• Monitor outlet-wise and partner-wise sales performance and take corrective actions where required.
• Lead, manage, train, and motivate the regional sales team to achieve individual and team targets.
• Set territory-wise targets and monitor daily/weekly/monthly performance.
• Conduct regular market visits and ensure proper retail execution, product visibility, merchandising, and promotional activities.
• Negotiate commercial terms, margins, schemes, discounts, and business agreements with channel partners.
• Monitor competitor pricing, activities, products, promotions, and market trends.
• Ensure timely collection of payments and maintain healthy channel partner outstanding.
• Coordinate with Marketing, Operations, Finance, Logistics, and Customer Support teams for smooth business operations.
• Prepare sales forecasts, MIS reports, market analysis, and performance reviews for senior management.
• Identify opportunities for new stores, dealers, distributors, and strategic partnerships.
• Ensure adherence to company policies, pricing guidelines, sales processes, and brand standards.
• Handle major customer/channel partner escalations and ensure timely resolution.
• Travel extensively across the assigned region for market visits, partner meetings, reviews, and business development.

Key KRAs / KPIs

• Regional Sales Target Achievement
• Revenue & Profitability Growth
• New Dealer/Distributor/Channel Partner Acquisition
• Retail Network Expansion
• Primary & Secondary Sales Growth
• Market Share & Territory Penetration
• Team Productivity & Target Achievement
• Channel Partner Performance & Retention
• Collection & Outstanding Control
• Stock Rotation & Inventory Management
• New Market Development
• Customer/Dealer Satisfaction
• Monthly MIS & Sales Forecast Accuracy

Candidate Requirements

• Graduate in Business Administration, Sales, Marketing, or a related field; MBA/PGDM preferred.
• 7–12 years of experience in retail sales, channel sales, distribution, dealer management, or consumer products.
• Strong experience in retail/channel sales and team handling.
• Proven track record of achieving regional sales targets.
• Strong distributor/dealer/retailer network and market knowledge.
• Excellent negotiation, communication, leadership, and relationship-management skills.
• Good knowledge of MS Excel
• Strong analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned region.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person