Chief Executive Officer

Our client, a growing supplement CPG company is seeking a Chief Executive Officer, Dietary Supplements, CPG to lead the next phase of growth and value creation.

Reporting to ownership and key stakeholders, the CEO will have full responsibility for business performance, strategy, operations, commercial execution, and organizational development.

This executive will lead efforts to accelerate revenue growth, expand market presence, improve profitability, and build the infrastructure required to support long-term scale—including leading DTC growth across TikTok Shop, Shopify, Amazon, and national retail channels, and maximize omnichannel retail strategies.

Key Responsibilities:

• Develop and execute the company's growth strategy across multiple brands and channels including TikTokShop, Shopify, Amazon and Retail.
• Maintain full P&L ownership and accountability for financial performance.
• Drive revenue growth, margin expansion, and operational excellence.
• Lead new product innovation, portfolio strategy, and commercialization initiatives.
• Expand distribution, supply chain and strengthen market penetration across e-commerce and retail channels.
• Build, develop, and lead a high-performing leadership team.
• Establish KPIs, operating rhythms, and accountability systems to support scalable growth for multiple brands.

Qualifications:

• Experience as a CEO for a large-scale VMS CPG brand with a successful recent exit .
• Proven success scaling consumer brands within supplements or wellness CPG past $75M and toward $100M+ , with a clear, detailed playbook showing how that growth was achieved.
• Strong track record driving growth across direct-to-consumer (TikTokShop, Shopify, Amazon), e-commerce, retail, and omnichannel environments required.
• Proven experience taking the reins from, or operating alongside, a hands-on founder, with a clear example of how trust was earned and the leadership transition was managed.
• Demonstrated ability to improve profitability, optimize unit economics, and lead organizational growth.
• Experience building and leading high-performing teams in entrepreneurial, growth-oriented businesses.
• National retail expansion and omnichannel growth strategies important.
• M&A, private equity, or exit-event experience required .

This opportunity is best suited for a hands-on, entrepreneurial executive who combines strategic vision with strong operational execution. The successful candidate will be growth-focused, highly accountable, and passionate about building VMS brands, teams, and increased long-term enterprise value.

Compensation: $400,000 base salary plus Equity

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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