Chief Sales Officer

Chief Sales Officer (CSO)

Driving National Growth Across Brands, Channels & Customer Experiences

Location: Mumbai (Primary)

Role Level: CXO | Leadership Team

Reports To: Founder / CEO

Scope: Pan-India | Multi-Brand | Multi-Line of Business

Purpose of the Role

Having achieved strong regional success, we are now scaling into a pan-India, multi-brand organisation across:

• Dona Modular Kitchens, Wardrobes & Interior Solutions
• Currasso Premium Aluminium Windows & Fenestration Systems
• CXO Workspace & Office Furniture
• Fca – Emerging Brand

We require a Chief Sales Officer who can architect revenue, build leadership depth, and scale repeatable sales systems positioning our company as a credible national player. This role is about shaping strategy, culture, and growth, not just chasing targets.

Key Accountabilities

1. Revenue Strategy

• Own the national revenue agenda across brands and business lines
• Define growth levers: geography, channels, pricing, partnerships, portfolio mix
• Balance immediate outcomes with long-term brand equity

2. Organisation Design

• Build and scale a multi-layered sales leadership structure
• Establish clear roles, KRAs, incentives, and performance cadence
• Develop strong second-line leaders (Regional / City / LOB Heads)

3. Market Expansion

• Drive growth across retail, design ecosystems, and enterprise clients
• Identify white spaces, new markets, and scalable go-to-market models

4. CXO-Level Leadership

• Partner with CEO, Founders, and functional leaders
• Align sales ambition with execution capability
• Represent Sales in strategic, financial, and leadership forums

5. Performance Culture

• Transition from hero-driven to system-driven sales
• Own forecasting accuracy, pipeline discipline, and review rigor
• Build a culture of accountability, predictability, and trust

Who Will Thrive Here

This role is for leaders who:

• Think like business owners, not functional heads
• Balance strategic vision with operational realities
• Build leaders rather than chase deals themselves
• Engage comfortably with CXOs, partners, and frontline teams
• Protect customer trust alongside revenue growth
• Operate with speed, clarity, and judgement in ambiguity

Day-to-Day Reality

• Define and execute the national sales roadmap
• Review regional performance, forecasts, risks, and opportunities weekly
• Coach and challenge senior leaders across brands and regions
• Lead pricing, discounting, and deal governance frameworks
• Participate in high-value strategic deals and partnerships
• Align demand generation with marketing and delivery with operations
• Track competition, market shifts, and evolving customer expectations
• Build dashboards that enable leadership decision-making

Capabilities Required

• Proven experience leading large, distributed sales organisations
• Exposure to multi-city / pan-India operations
• Strong understanding of interiors, fenestration, furniture, or allied building materials
• Ability to build scalable sales systems (CRM, incentives, reviews, cadence)
• Executive presence: calm, credible, decisive
• Strong financial and commercial acumen
• Data-led, insight-driven decision-making