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China Commercial Director

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Onsite

China Commercial Director

Lincoln Electric

China Commercial Director

Skills

Sales StrategyBrandingMarket Research

1 month ago

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Important information


Contract type:

Permanent

Work mode:

Onsite

Published on:

24 September 2026

What they need


Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

Location: Shanghai - Hu Tai Road Req ID: 27997 Job Responsibilities

Responsibilities

  • Creates and develops strategic multiple channel Sales plans and realistic forecasts to achieve corporate objectives.
  • Builds the Lincoln Electric brand identity.
  • Develops and recommends product and geographic positioning and pricing strategy to produce the highest possible long-term market share and brand awareness.
  • Ensures effective assessments of sales results, and takes corrective action to guarantee achievement of sales objectives.
  • Oversees and evaluates market research and adjusts Sales strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Meets with key accounts, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
  • Establishes sales & customers training and development goals and co-ordinates with HR assuring effective implementation of process and programs supportive of goals

Job Requirements

Have a BA degree. A MBA would be preferred.

Minimum of 10 years successful experience in a Sales management role with 100M above turnover

Mixed products sales experienceAbility to read, understand and analyze financial reports.

Ability to read, understand and analyze financial reports.

Ability to travel 60% of the time.

Logical thinking and process driven

Good knowledge for all kinds of sales channel (distribution and direct) , Key account management and industrial segments

Fluency in English, any other languages is a plus.

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

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