Client Advocacy Global Lead

• Bazaarvoice is seeking a Global Lead, Client Advocacy to build, nurture, and activate the voices of clients, partners, and industry influencers
• This high-visibility role is pivotal in transforming clients into vocal brand advocates, generating authentic social proof, and fostering a strong sense of community among our user base
• Working closely with cross-functional teams, you will strategize, execute, and measure initiatives that amplify client stories, gather actionable insights, and power compelling marketing assets to drive broader sales and business objectives
• Advocacy Program Management & Insights:
• Program Strategy: Manage and scale a high-impact global advocacy program using top-tier platforms (e.g., Gainsight, G2, Gartner Peer Insights)
• Advocate Activation: Recruit and onboard key clients for high-value advocacy initiatives, including the Client Advisory Board, case studies, and live events
• Client Voice & Insights: Capture structured feedback and community trends to help inform Product, Sales, and Client Success strategies
• ROI & Impact: Track, analyze, and report advocacy metrics and their direct impact on brand reputation, deal velocity, and revenue generation in partnership with MarketingOps
• Community Strategy & Content Execution:
• Community Growth: Build and execute a B2B community strategy across optimal channels (forums, portals, virtual events) to drive engagement and retention
• Storytelling Engine: Partner with Content Marketing to extract client stories and produce video interviews, testimonials, and thought leadership pieces
• Events & Facilitation: Host virtual meetups, AMAs, and user groups to encourage peer-to-peer connection and active platform participation
• Cross-Functional Alignment:
• Sales Enablement: Connect Sales teams with referenceable clients and equip them with real-world social proof assets to generate pipeline and close deals faster
• Client Success & Campaign Integration: Partner with CS to proactively identify champions and weave client advocacy directly into major marketing launches
• Insights, Analytics & Measurement: Identify high-performing clients, and translate performance data into compelling success stories

Benefits

• Mental wellness matters: All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.
• Improve your community and b:generous: We believe in investing our time and money to support our communities globally.
• Embrace wellness and reward others: Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.
• Paid sabbaticals: We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.
• Recognition-based culture: We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.
• Flexible work from home policies: The working world has changed. So have we.- The ideal candidate brings deep knowledge of current industry trends and a client-centric mindset to build lasting strategic relationships and network effortlessly
• Bonus: Experience in the brand, retail, or e-commerce tech space
• Platform Expertise: Hands-on experience with advocacy/community tools (e.g., Gainsight, Salesforce Experience Cloud) and CRM/Marketing suites (Salesforce, HubSpot, Marketo)
• Experience: 7+ years in B2B SaaS community management, customer marketing, or advocacy programs
• Track Record: Proven track record working directly with C-level executives and managing complex stakeholder relationships
• Knowledge: Expertise in connecting industry trends to brand relevance and product/solutions, including forward-looking understanding of how authentic reviews and other UGC fuels modern AI discovery
• Skills: Outstanding storytelling ability, analytical acumen, strong cross-functional leadership, and deep customer empathy
• AI-Driven Operations: Experience integrating AI tools and automation to streamline workflows and program management- As part of our final selection process, the successful candidate will be required to undergo a routine pre-employment background check. This process is strictly conditional upon your prior written consent