Client Advocate

Trellis Marketing is growing, and we're looking for an experienced marketing professional who can build strong relationships with business owners, think strategically about marketing, and help clients grow with confidence.

As a Client Advocate, you own the client relationship and help lead the marketing strategy. You'll work alongside a Project Manager who owns the execution of the work, while you make sure we understand where the client is going, recommend the right strategy to get there, and keep the relationship strong along the way.

Our clients are business owners and organizational leaders who expect us to understand their business, bring ideas to the table, explain our recommendations, and help them make good marketing decisions. This role requires a solid understanding of marketing fundamentals, strong business judgment, and the ability to confidently lead those conversations.

What You'll Do

Own the Client Relationship

• Build strong relationships with business owners and key decision-makers
• Understand each client's business, goals, customers, and opportunities
• Know what Trellis has promised and what success looks like for the client
• Lead client communication, including emails, calls, monthly meetings, and strategic conversations
• Make sure clients understand what we're doing, why we're doing it, and what comes next
• Address questions and concerns proactively

Lead Marketing Strategy

• Turn business goals into clear marketing objectives and campaigns
• Bring ideas and recommendations to the table
• Help clients prioritize their marketing efforts
• Understand how websites, email, social media, digital advertising, content, video, photography, and other channels work together
• Review results and identify opportunities to improve
• Apply Trellis's messaging and StoryBrand-based approach to client strategy

You don't have to be the technical expert in every marketing channel, but you should understand marketing well enough to develop strategy, evaluate ideas, ask good questions, and confidently explain our recommendations.

How You'll Work With the Team

Every client is supported by a Client Advocate and Project Manager.

The Client Advocate owns the client. The Project Manager owns the work.

The Project Manager owns timelines, tasks, deliverables, internal coordination, and making sure the work gets completed. You own the relationship, strategy, and overall direction.

You'll work closely together to make sure the team understands what the client needs, the work supports the strategy, and nothing falls through the cracks.

And because Trellis is a small team, nobody is "just a manager." You should be comfortable jumping into the work when needed, whether that's writing copy, developing campaign ideas, reviewing a website or ad, looking at marketing results, or using AI and other tools to move a project forward. Additional skills in photography, videography, editing, or other creative areas are a plus.

Growing Client Accounts

Knowing a client well means recognizing when their needs change. You'll identify opportunities where additional marketing could help clients reach their goals and bring those recommendations forward.

When larger opportunities arise, you'll work with Trellis leadership to determine the right solution and next steps.

Who We're Looking For

Ideally, you have:

• 5+ years of professional experience, preferably involving marketing, client relationships, account management, sales, business development, or leadership
• Hands-on marketing experience and a strong understanding of marketing fundamentals
• Experience communicating with business owners, executives, or senior decision-makers
• The ability to understand a business goal and translate it into a practical marketing strategy
• Working knowledge of digital marketing, including email, social media, websites, advertising, content, and analytics
• Strong written and verbal communication skills
• The ability to confidently present ideas and recommendations
• Strong organization, ownership, and follow-through
• The ability to manage multiple client relationships and priorities

Agency experience is valuable, but it isn't required. What matters is having the marketing knowledge and business experience to guide clients rather than simply waiting for them to tell us what to do.

What Success Looks Like

You're succeeding when your clients trust you, understand what's happening with their marketing, and see Trellis as a team that brings ideas and direction to the table.

Internally, your team understands what the client needs and why, your Project Manager has the clarity needed to move the work forward, and problems are addressed before they become surprises.

When a client asks, "What do you think we should do?" you're comfortable giving them an answer.

Pay: $40,000.00 - $75,000.00 per year

Work Location: Hybrid remote in Murray, KY 42071