Client Generation Manager

Meta Ads Manager

Company: Legal Soft

Department: Marketing

Employment Type: Type: Full-Time (W-2)

Location: On-Site, Woodland Hills, CA

Salary: $90,000–$110,000 annually

Industry: Legal B2B / Legal Technology

Role Overview

Legal Soft is seeking a high-performance Client Generation Manager to own the full

marketing-to-revenue funnel. This is not a traditional demand generation role. It requires a strategic, analytically driven operator who can run paid media campaigns independently, manage vendors with accountability, optimize funnels for qualified client acquisition, and report directly on revenue contribution. If you thrive at the intersection of data, creative strategy, and business growth, this role was built for you.

Key Responsibilities

1. Client Acquisition Strategy & Funnel Ownership

• Own the full marketing-to-sales funnel from traffic to closed-won client
• Prioritize qualified client generation over raw lead volume
• Track demos booked, demos showed, close rate, and revenue contribution
• Identify funnel drop-offs and implement corrective actions

2. Multi-Channel Demand Generation (Hands-On + Oversight)

• Direct and optimize paid media campaigns across Meta, Google, LinkedIn, YouTube, and other relevant platforms
• Independently build and launch campaigns when needed (ad account setup, targeting, creative testing, budget allocation, reporting)
• Oversee vendor-led campaigns while maintaining performance accountability
• Continuously test messaging, targeting, creative, and offers to improve acquisition efficiency
• Manage retargeting, email, SMS, and nurture campaigns to improve demo show rates and client conversion

3. Conversion & Landing Page Optimization

• Own landing page strategy across all campaigns
• Improve conversion rates through A/B testing, heatmaps, and user behavior analysis
• Align messaging specifically to high-intent legal decision-makers
• Set quarterly and annual conversion improvement targets

4. Revenue Alignment with Sales

• Partner closely with SDRs and Sales leadership to ensure lead quality aligns with revenue outcomes
• Participate in weekly feedback loops to refine targeting and offers based on close rates
• Monitor progression from demo to client and adjust strategy accordingly
• Ensure clean attribution tracking from ad spend to closed revenue

5. Performance Reporting & Financial Accountability

• Track and report on core acquisition metrics:

– Cost per qualified lead

– Cost per booked demo

– Cost per completed demo

– Cost per acquisition (CPA)

– Customer acquisition cost (CAC)

– Revenue by channel

• Forecast performance and make proactive budget reallocation decisions
• Manage marketing spend with clear profitability targets

6. Vendor & Campaign Execution Management

• Lead weekly performance calls with external vendors
• Approve strategies, creative direction, and budget allocation
• Hold vendors accountable to KPI benchmarks
• Step in to rebuild or optimize campaigns internally when vendors underperform
• Negotiate vendor contracts tied to measurable performance outcomes

7. Growth Testing & Scalability

• Develop structured experimentation frameworks for ads, funnels, and offers
• Launch new growth tests with clear hypotheses and measurable outcomes
• Scale campaigns that demonstrate strong CAC and sustainable ROI

Required Qualifications

• 3+ years of demand generation or performance marketing experience in B2B or SaaS environments
• Proven hands-on experience managing paid media campaigns across Meta, Google, and LinkedIn
• Strong analytical skills with experience in funnel-level attribution and revenue reporting
• Experience managing external vendors or agencies and holding them accountable to performance KPIs
• Proficiency with CRM and marketing automation platforms (HubSpot, Salesforce, ActiveCampaign, or similar)
• Experience with A/B testing, landing page optimization, and conversion rate improvement
• Ability to operate independently and make confident budget and strategy decisions

Preferred Qualifications

• Experience marketing legal technology, legal services, or professional services B2B products
• Familiarity with legal industry sales cycles and buyer personas (managing partners, firm administrators, practice managers)
• Experience building and optimizing demo-based sales funnels
• Knowledge of attribution platforms (Northbeam, Triple Whale, HubSpot attribution, UTM frameworks)
• Previous experience in a growth lead or head of demand generation capacity

What We Offer

• Full ownership of a revenue-critical function with direct visibility to leadership
• A stable, long-term, full-time position
• Performance data, budget authority, and the autonomy to build and execute strategy
• A fast-paced legal tech environment where results drive recognition and opportunity