Client Relationship Manager - BTL

Company Description Tangent Ideas & Technologies Pvt Ltd is a forward-thinking technology and ideas company focused on experiential technology design and business strategy. The team delivers cutting-edge solutions that help clients achieve growth and measurable results. From next-generation software solutions to immersive brand experiences and innovative business models, Tangent continually explores new directions and creative approaches. With a strong passion for creativity and outcome-driven work, the company positions itself as a trusted partner for organizations seeking to bring bold ideas to life.

Role Description The Client Relationship Manager - BTL is a full-time, on-site role based in New Delhi, responsible for managing and growing key client accounts, primarily in below-the-line (BTL) marketing and experiential campaigns. Day-to-day responsibilities include understanding client objectives, coordinating with internal creative and technology teams, and ensuring timely, high-quality delivery of projects and activations. The role involves developing proposals, presenting concepts, tracking campaign performance, and maintaining ongoing communication to ensure client satisfaction and long-term partnerships. The manager will also identify new business opportunities within existing accounts, support pitch presentations, and help streamline processes to improve service quality and efficiency.

Qualifications

• Strong client servicing, relationship management, and stakeholder communication skills with the ability to manage expectations and resolve issues proactively.
• Experience in BTL marketing, experiential campaigns, events, or brand activations, with an understanding of integrated and on-ground marketing strategies.
• Project coordination and account management skills, including planning, timeline management, and collaboration with creative, tech, and operations teams.
• Business development and presentation skills, including proposal creation, pitching ideas, and negotiating scopes within defined budgets.
• Analytical and reporting skills to track campaign performance, gather feedback, and translate insights into actionable recommendations.
• Relevant experience in marketing, advertising, or experiential agencies; familiarity with technology-led brand experiences is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Ability to work on-site in New Delhi, manage multiple accounts concurrently, and maintain a detail-oriented, solutions-focused approach.