Cluster Manager

About the Role

Srinivasa Farms Private Limited is looking for an experienced and result-oriented Cluster Manager Q-Commerce to drive the growth and profitability of our Egg Division across Hyderabad.

The role will be responsible for managing and expanding business through leading Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart and other emerging Q-Commerce channels.

The ideal candidate should have strong experience in Q-Commerce / E-Commerce / Modern Trade / FMCG sales, with a proven ability to manage platform relationships, drive sales growth, improve product availability, manage inventory and execute commercial strategies.

Key Responsibilities

1. Q-Commerce Sales & Business Growth

• Own the overall Q-Commerce business for the Hyderabad cluster.
• Develop and execute strategies to achieve monthly and annual sales targets.
• Drive revenue, volume, market share and profitability across Q-Commerce platforms.
• Identify new growth opportunities, territories, stores/dark stores and customer segments.
• Develop plans to increase the contribution of Q-Commerce while maintaining healthy channel economics.

2. Platform Management

• Manage business relationships with Blinkit, Zepto, Swiggy Instamart and other Q-Commerce platforms.
• Coordinate with category managers, account managers and platform teams for business growth.
• Negotiate commercial terms, visibility, promotions, pricing and assortment.
• Ensure timely resolution of platform-related operational and commercial issues.
• Monitor platform performance and identify opportunities for improvement.

3. Inventory & Availability Management

• Ensure optimum product availability across all mapped dark stores/fulfilment centres.
• Monitor stock levels, replenishment, fill rate, out-of-stock percentage and cancellations.
• Coordinate closely with supply chain, logistics and operations teams for timely replenishment.
• Minimize stock-outs, expiry, wastage and inventory losses.
• Develop demand forecasts based on sales trends, seasonality and promotional plans.

4. Sales Analytics & Performance Monitoring

• Track daily, weekly and monthly sales performance by platform, SKU, location and store.

• Monitor key Q-Commerce KPIs including:

• Sales & Volume

• Average Order Value

• Fill Rate

• Product Availability

• Out-of-Stock %

• Cancellation %

• Store-wise performance

• SKU-wise performance

• Promotion ROI

• Gross Margin / Contribution

• Prepare regular MIS and business review reports for management.

• Use data and analytics to identify gaps and implement corrective actions.

5. Pricing & Promotion

• Plan and execute platform-specific promotions and offers.
• Coordinate with the marketing and commercial teams for campaigns and visibility.
• Monitor competitor pricing, schemes and product assortment.
• Ensure pricing remains competitive while protecting margins.
• Evaluate the ROI of discounts, promotions and sponsored visibility.

6. Distribution & Operations

• Work closely with logistics and distribution teams to ensure timely product movement.
• Ensure appropriate allocation of inventory across Hyderabad locations.
• Monitor delivery and replenishment efficiency.
• Identify operational bottlenecks and implement corrective measures.
• Coordinate with internal teams to ensure uninterrupted Q-Commerce operations.

7. Team Management

• Lead and manage the Q-Commerce sales/operations team for Hyderabad.
• Set targets and monitor individual/team performance.
• Conduct regular market and performance reviews.
• Coach team members on execution, data analysis and platform management.
• Ensure discipline, accountability and timely execution of business plans.

8. Market Intelligence

• Track competitor brands, pricing, promotions, pack sizes and availability.
• Identify consumer trends and changing purchasing patterns in Hyderabad.
• Identify opportunities for new SKUs, pack sizes and product launches.
• Provide actionable market intelligence to senior management.

9. Collections & Commercial Management

• Monitor platform-wise outstanding receivables and collection cycles.
• Coordinate with Finance for timely reconciliation and collections.
• Ensure commercial claims, deductions and reconciliations are properly tracked.
• Monitor profitability and contribution by platform.