Cluster Sales Manager

Role & responsibilities

Manage and achieve primary and secondary sales targets for the assigned cluster.

Lead, manage and motivate the sales team to achieve individual and cluster-level objectives.

Develop and maintain a strong network of distributors, stockists, chemists, retailers and other channel partners.

Identify and appoint new distributors in potential markets to strengthen distribution.

Drive market expansion, retail penetration and product availability across the assigned territory.

Conduct regular market visits to monitor sales execution, team performance, competitor activity and market trends.

Prepare and implement territory-wise sales plans, beat plans and business development strategies.

Monitor distributor stock, product movement, outstanding payments and inventory levels.

Ensure effective execution of trade schemes, promotional activities, product launches and visibility initiatives.

Track sales performance through regular MIS and provide accurate sales forecasts and market reports.

Identify gaps in market coverage and take corrective actions to improve productivity and sales.

Build strong relationships with key retailers, chemists, distributors and other stakeholders.

Analyse competitor pricing, schemes, products and market activities and provide market intelligence to management.

Train and coach sales team members on product knowledge, selling skills, market execution and customer management.

Coordinate with marketing, supply chain, finance and other internal teams for smooth business operations.

Ensure compliance with company policies, sales processes and reporting requirements.

Preferred candidate profile

Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

5-10 years of relevant sales experience, preferably in OTC, pharmaceuticals, FMCG, consumer healthcare or related industries.

Prior experience in territory/area/cluster sales management preferred.

Strong distributor and channel management experience.

Proven experience in team handling and achieving sales targets.

Good knowledge of local markets and retail/chemist distribution channels.