CMC Data & Process Governance Manager

SIX is building a dedicated Tech & Data capability within the Marketing & Communications (CMC) department to make marketing measurable and finance-grade. That ambition stands or falls on foundations many organizations skip: shared taxonomies and hierarchies, agreed outcome definitions, trustworthy metadata and disciplined operating processes. This newly created role owns exactly that layer.

Reporting to the Head Tech & Data Marketing & Communications, the CMC Data & Process Governance Manager owns the definitions, standards and processes of the marketing data ecosystem — from campaign, product and account taxonomies to the campaign intake gate and the measurement review cadences — and operates the customer data platform's audience and consent processes.

This is an opportunity for someone who combines data-governance craft with marketing-operations pragmatism — and who can hold a standard across teams without line authority, in a regulated financial-market environment.

What You Will Do

• own the campaign taxonomy: naming, IDs, UTM conventions and hierarchies across business units — the prerequisite for comparable measurement
• own the product taxonomy and hierarchies, and the account & profile taxonomy and hierarchies, used across marketing data, measurement and activation
• run the outcome and KPI definitions registry (qualified response, sourced / influenced, monetary value) with Marketing, Sales and Finance sign-off
• support the customer data platform (CDP Ops) and the team's AI operations (AI Ops) with audience and segment governance, profile unification rules, consent enforcement in activation, and operational oversight of models and agents in production
• steward metadata, lineage and the audit trail; own the data-quality framework and SLAs, with monitors implemented by the CMC Analytics Engineer; triage issues with source owners
• operationalise consent and privacy data handling with Legal & Compliance; keep the measurement system documented to regulatory standards
• run the process layer: the campaign intake gate, experiment governance, the monthly and quarterly review cadences and the marketing steering playbook; build data literacy through training

What You Bring

• experience in data governance, data management or marketing operations excellence, ideally in a regulated industry
• practical command of taxonomies, metadata, lineage and cataloguing
• experience operating or governing a CDP or customer data environment: segments, profiles, consent
• process-design skill: intake gates, decision cadences, playbooks — and the standing to enforce them across teams without line authority
• a structured, documentation-strong working style; comfort collaborating with Legal, Compliance and Finance
• communication and training ability — governance succeeds here through adoption, not decree
• experience embedding AI agents into business processes with the governance to match — usage standards, auditability and human oversight in a regulated environment