CMO(高阶岗位）

Key Responsibilities

1. Develop and execute group-level global marketing and brand strategies aligned with corporate business goals, take end-to-end ownership of brand asset growth, market influence and marketing ROI.

2. Deliver in-depth market and industry insights, collaborate with product and R&D teams to define product value propositions, and support sustainable business growth across all product lines.

3. Oversee global brand architecture, brand campaigns, key industry summits and corporate PR; manage public opinion and crisis communication, and maintain high-level industry and media partnerships.

4. Lead full-cycle GTM strategies for B2B, B2C and overseas businesses, unify global brand tone, and implement differentiated localized marketing for segmented markets.

5. Build and optimize the global marketing system, processes and assessment mechanisms, lead cross-functional collaboration, and drive team capability upgrading and operational efficiency improvement.

6. Formulate overseas localized marketing strategies, expand global industry resources and partner ecosystems, and boost international brand influence and business revenue.