CMO - 连锁餐饮 Marketing Head-QSR

该职位来源于猎聘 职责描述：

• Strategic research and market management
• Enterprise strategy, market insight and analysis
• Marketing strategy formulation, detail work plan and Implementation
• Departmental structure, management process, team management and training
• Branding and PR
• Brand positioning, promotion plan and implementation
• Identity standards, brand reputation, competitive advantage
• News release and promotional articles, media relations and crisis PR
• Product Operation
• Drove multiple cooperation of product, sales, service and development department, first proposed user operation
• Schemed various activities, prepared for user community set up
• Mined competitive advantages of different products, observed the industrial trend and made influence on product planning
• Help coordinate the oversea cooperation, program, price, united service and project management
• Funnel development for business driven
• Strong focus on defending and extending core business.
• Building up customer value, price, product, channel, and program initiatives designed to increase customer satisfaction, market share and profitability.
• Marketing campaign planning and execution
• Budget planning and management
• Channel marketing 任职要求：
• Strong marketing generalist who flexes easily and comfortably between conceptual/strategic thinking and high-level influence and tactical execution
• Bachelor’s Degree in Marketing, Advertising, Communications, Business, or related field. Advanced education is a plus
• Depth of knowledge of the overall market; prefer a candidate with knowledge of marketing in China.
• Experience in marketing for a QSR, casual dining or other dining concept; or for a retail-oriented business, as well as understanding of the franchisee-franchisor dynamic
• Successful track record of influencing franchisees to improve marketing program effectiveness and execution
• Thinks globally while addressing local needs
• Ability to consistently think and act pro-actively
• Ability to make project prioritization decisions, rationale, and adjust mid-course
• Strong business acumen with a bias for action and drive for results
• Ability to gain credibility with senior leaders across functions, both internally and externally
• Develops talent for the future; continuously develops competencies of both self and others
• Previous direct supervisory experience
• Strong proficiency in Microsoft Software programs including: Word, Excel, and PowerPoint
• Fluent in English, Mandarin