旺旺(中国)投资有限公司
运营经理/主管
10 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
7 August 2026
What they need
该职位来源于猎聘 核心职责： 主导短视频创意策划（品宣/种草/促销类） 打造品牌人设账号，设计直播话术与场景方案 建立内容SOP标准，管理编导/拍摄/后期团队 监测内容ROI，迭代酒文化传播策略 硬性要求： ▷ 3年以上酒水行业内容经验，熟悉年轻化表达 ▷ 具备爆款剧本创作能力（完播率＞30%） ▷ 爆款短视频创意＆脚本、直播问视觉风格(灯光、色调、陈列） 核心产出： 情绪价值视频（提高 CTR) 卖点表达视频（提高转化） 直播引流视频 直播间素材组件 （封面、卡点、循环短视频）
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