旺旺(中国)投资有限公司
行销中心主管（果冻）
3 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
7 August 2026
What they need
该职位来源于猎聘 岗位职责： 1.负责旺旺果冻产品的年度行销策略制定与执行，确保市场占有率提升5%以上 2.统筹全国市场通路开发与维护，管理超过200个经销商网络，优化渠道结构 3.主导果冻品类广告企划与媒体投放，年度广告预算执行率达95%以上 4.分析销售数据与市场趋势，每月提交竞品分析报告，驱动产品创新 任职要求： 1.市场营销或相关专业本科以上学历，具备8年以上快消品行业经验 2.精通市场通路管理，有成功操盘年销售额超5000万项目的经验 3.具备出色的广告企划与品牌传播能力，熟悉数字化营销工具 4.擅长数据分析与策略规划，能适应高频次出差，具备团队管理经验
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