经理-品牌及企业传讯

该职位来源于猎聘 Responsibilities

• Assist in formulating brand strategy and long-term brand development for Shui On Land and its subsidiaries.
• Responsible for the development of brand architecture, brand collaterals & major brand content across the brands and individual properties.
• Translate brand positioning and core values into product design language, customer experience standards, and marketing communication frameworks; lead brand integration for new projects and drive brand experience optimization for operating projects.
• Lead the systematic development of premium product lines/sub-brands, including brand positioning, value proposition, visual identity, and output guidelines.
• Work closely with cross-functional teams (project management, design, marketing, leasing) to drive brand alignment and implementation.
• Provide brand direction and support to business units’ talent training efforts, recruitment needs and culture initiatives.
• Conduct brand awareness campaigns/events, leveraging business units’ efforts/milestones.
• Conduct brand survey annually for brand tracking, campaign key performance indicators, uncovering consumer insights and addressing marketing challenges.

Qualifications & Experience

• Degree holder in marketing, communications, advertising, media or related discipline.
• Minimum 7 years’ experience in Marketing/Branding. Understand the premium and lifestyle market segments. Experience in international lifestyle/integrated brand is preferred.
• Proven ability to translate abstract brand strategies into concrete product language, design language, and marketing communications, with experience in full-cycle brand implementation projects.
• Strong cross-functional collaboration skills, with the ability to lead co-creation sessions and drive consensus across diverse stakeholders.
• Strong branding sense and experience, including brand strategy, brand identity and brand communications; Strong aesthetic judgment with sensitivity to premium brand visuals, capable of providing direction on design work.
• Strong project management skills with the ability to manage multiple projects simultaneously and deliver on key milestones under pressure.
• Strong communication skills and presentation skills.
• Bilingual proficiency in English and Chinese.