Yatsen Group
抖音达播运营
1 year ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
7 August 2026
What they need
该职位来源于猎聘 岗位职责: 1. 达人合作全流程管理 - 独立完成天猫、抖音平台的达人直播业务,包括商务谈判、合同签订及关系维护,重点拓展超头部达人资源。 - 制定直播策略(选品、价格机制、营销玩法),并跟进直播执行,确保流程顺畅与突发问题处理。 2. 数据驱动运营优化 - 监控合作数据分析效果并调整投放策略,提升销售业绩。 3. 跨部门协同 - 联动产品和内容团队,提炼产品卖点,输出直播脚本及营销素材; - 协调运营团队,保障达人合作体验。 任职资格 1. 5年以上达播经验,熟悉天猫/抖音平台规则,具备抖音+天猫超头部达人合作维护经历(必备)。 2. 强商务谈判能力,熟悉头部达人合作流程及佣金机制,优先拥有美妆类目达人资源。 3. 结果导向,抗压性强,可高效协调内外部团队推进项目。
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