Yatsen Group
天猫推广
10 months ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
7 August 2026
What they need
该职位来源于猎聘 工作职责 1、根据天猫店铺销售目标拆解流量目标,指定推广策略及投放方案,确保全店销售目标完成; 2、对平台流量来源进行深入分析,及时与运营团队沟通,调整不断优化推广方案; 3、建立推广监控模型,通过数据洞察人群需求变化、市场趋势为团队提供推广视角机会点; 4、熟悉行业、竞品调研链路,挖掘店铺流量机会点并提出优化建议。 任职资格 1、全日制大专及以上学历 2、2年以上美妆类电商推广相关经历,有天猫站内外投放经验; 3、熟悉护肤市场节奏,清晰天猫营销节点; 4、熟练运用数据银行、策略中心; 5、有小红书经验加分
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