旺旺(中国)投资有限公司
通路企划主管（果冻）
Skills
SQL Queries
2 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
19 August 2026
What they need
该职位来源于猎聘 岗位职责：
- 负责果冻品类全年市场行销策略的制定与执行，年度营销预算超500万元
- 策划并落地至少4个季度性整合营销活动，提升品牌市场份额
- 管理线上线下渠道推广，确保新品上市首月铺货率达成90%以上
- 分析销售数据与市场趋势，月度市占率报告准确率需达95%
任职要求：
- 具备5年以上快消品市场部经验，其中3年需专注休闲食品或果冻品类
- 精通整合营销传播IMC，有成功操盘年销售额超3000万元项目的案例
- 熟练使用SPSS或SQL进行数据分析，能独立完成市场调研报告
- 拥有KA渠道或电商平台资源者优先，需适应30%出差频率
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