内地合作伙伴与奖赏策划主管

该职位来源于猎聘 Responsibilities：

• Strategic Loyalty & Reward Planning: Devise comprehensive partnership and reward strategies for "The Point," the Group's integrated membership loyalty program.
• Tenant & Partner Liaison: Act as the chief liaison for mall merchants (tenant partners), business units, and external partners to ensure high participation and active adoption of point-earning and point-burning programs and systems.
• End-to-End Reward Management: Lead the complete execution lifecycle of member rewards, encompassing procurement, app display, marketing communications, fulfillment, partner settlement, and performance tracking.
• B2B Program Monetization: Drive business development with external partners interested in point conversion or point purchase programs to distribute "The Point" points to their own customer bases.
• VIP Experience Curation: Design specialized rewards, exclusive privileges, and bespoke experiences tailored for VIP members to cultivate a strong sense of privilege and brand loyalty.
• Stakeholder Management: Manage complex relationships across internal business units, external brands, and mall tenants to ensure strategic alignment and program success.
• Center of Excellence & Best Practices: Establish the team as a centralized center of excellence, developing standardized operating procedures (SOPs) and fostering knowledge-sharing across multiple internal and external parties. 忠诚度与权益战略规划： 为集团旗下的综合会员计划制定全面的合作伙伴与权益战略。 商户与合作方对接：担任商场商户（进驻品牌）、业务单元(BU)外部合作方的核心对接人，以确保各大品牌高度参与并积极接入积分获取与消费的计划与系统。 端到端权益管理：主导会员权益的全生命周期执行，涵盖采购、App端上架配置、营销推广、兑换履约、合作方结算及绩效追踪。 B2B项目商业化：面向有意向进行积分通兑或积分采购项目的外部合作方开展业务拓展（BD），助力其向自身客群分发“The Point”积分。 VIP 体验精细化打造：为VIP会员量身定制专属权益、特权及客制化体验，以提升用户尊贵感，深化对品牌的粘性。 利益相关方管理：妥善管理内部业务单元（BU）、外部品牌及商场商户之间复杂的合作关系，确保战略方向一致并推动项目成功落地。 团队专业化建设与经验推广：推动团队向规范化核心团队转型，负责推行标准化工作流程（SOP），并建立起内外部各合作方之间的经验交流与培训分享。

Candidate Requirements：

• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline.
• Professional Experience: 8 years of relevant experience in partnership management, rewards curation, CRM, and loyalty programs.
• Loyalty & Financial Acumen: Deep, comprehensive understanding of the technical mechanics and underlying economics of complex loyalty programs.
• Commercial & Analytical Sense: Strong analytical skills paired with sharp commercial acumen to effectively identify business opportunities and prioritize high-impact initiatives.
• Strategic Core Skills: Proven leadership capability, strategic thinking, and end-to-end project management skills.
• External Engagement Skills: Exceptional business development, communication, and negotiation skills, with a track record of partnering with major brands and vendors for large-scale marketing campaigns.
• VIP Program Management: Direct experience in designing and managing VIP tiers and exclusive privilege programs.
• Industry Context: Previous experience within the shopping mall or retail industry is highly preferred (a strong plus). 教育背景： 工商管理、市场营销、传播学或相关领域的学士学位。 专业经验： 具备8年或以上在合作伙伴管理、权益策划、CRM（客户关系管理）及忠诚度计划领域的战略相关经验。 对会员忠诚体系与商业经济具有敏锐度：深入了解复杂会员体系的运转逻辑及背后的商业经济模型。 商业洞察与分析能力：具备强大的数据分析能力与敏锐的商业触觉，能有效识别商业机会并优先落地高影响力的核心项目。 核心战略素养：具备成熟的团队领导力、战略思维以及端到端的项目全流程闭环管理能力。 外部商务拓展能力：出色的业务拓展（BD）、沟通与商务谈判能力，拥有与头部品牌和供应商合作打造大型营销活动的成功案例。 VIP会员运营管理：拥有设计与管理VIP会员等级架构及专属权益矩阵的直接经验。 行业背景：拥有购物中心（商场）或零售行业相关经验者将优先考虑（重要加分项）。