品牌经理

该职位来源于猎聘 Key Objectives Help to build up and maintain MONIN brand in the F&B industry by different marketing activities and deliver the brand message by different tools. Key Responsibilities

• Develop and execute the annual foodservice channel marketing plan, aligning with overall business objectives for different categories;
• Adapt brand positioning and messaging to resonate with foodservice professionals, emphasizing product benefits;
• Collaborate closely with the BIDs to develop different programs that showcase the capability of MONIN products;
• Create compelling sales tools, including product specification sheets, seasonal and themed programs and videos(TVC & application) targeted at F&B operators;
• Plan and execute foodservice-specific trade promotions, sampling programs, and product trials to drive adoption among key accounts and independent operators;
• Manage participation in key industry trade shows, events to enhance brand visibility;
• Develop engaging digital content for foodservice audiences, including professional social media platforms (e.g., WeChat professional groups, Chef communities) and B2B communication channels with digital team;
• Develop and maintain the relationship with other brands and develop the opportunities for collaboration with other brands;
• Manage relationships with key opinion leaders (KOLs) & medias in the F&B industry, such as bartenders, baristas ,chefs & KOL medias to endorse and demonstrate product usage;
• Work closely with cross-functional departments to forecast marketing material needs and ensure timely delivery for promotions;
• Other marketing teams’ projects support. Desired Skills and Experience:
• Bachelor or above degree;
• Minimum 5 years of marketing experience in the FMCG or Food & Beverage industry, with at least 2 years focused on the Foodservice (餐饮渠道) channel. Experience in syrup, sauce or ingredients is highly preferred;
• Strong communication skill;
• Willing to learn and practice , independent, and can work under pressure;
• Smoothly handles multiple demands, shifting priorities and rapid change;
• Independent and team worker with positive mindset;
• Like to drink & eat, like the food;
• Listens openly and sends convincing messages;
• Fluent English written and oral communication skills;
• Proficient in MS office (Word and Excel and PowerPoint). 主要目标 通过不同的营销活动，帮助在餐饮行业建立和维护MONIN品牌，并通过不同工具传递品牌信息。 主要职责 制定并执行年度餐饮渠道营销计划，与不同类别的整体业务目标保持一致; 调整品牌定位和信息以引起餐饮服务专业人士的共鸣，强调产品优势; 与BIDs紧密合作，开发展示MOINN产品能力的多样化项目; 创建有吸引力的销售工具，包括产品规格表、季节性和主题节目以及面向餐饮运营商的视频（电视广告和应用）; 策划并执行针对餐饮服务的贸易促销、试吃计划和产品试验，以推动关键客户和独立运营商的采用; 管理参与关键行业展会和活动，提升品牌知名度; 为餐饮服务受众开发吸引人的数字内容，包括专业社交媒体平台（如微信专业群组、厨师社区）以及与数字团队的B2B沟通渠道; 发展并维护与其他品牌的合作关系，并创造与其他品牌合作的机会; 管理与餐饮行业关键意见（KOL）和媒体的关系，如调酒师、咖啡师、厨师及KOL媒体，以支持和展示产品使用; 与跨职能部门紧密合作，预测市场营销材料需求，确保晋升按时交付; 其他市场团队的项目支持。 期望技能和经验： 学士及以上学位; 至少有5年FMCG或餐饮行业的市场营销经验，其中至少2年专注于餐饮渠道。有糖浆、酱料或配料经验者优先; 良好的沟通能力; 愿意学习和练习，独立自主，能在压力下工作; 能够顺利应对多重需求、优先级变化和快速变化; 独立且团队合作，心态积极; 喜欢饮品和吃东西，喜欢食物; 坦诚倾听并传递有说服力的信息; 流利的英语书面和口头沟通能力; 熟练使用微软Office（Word、Excel和PowerPoint）。