总监 - 市场与应用

该职位来源于猎聘 PMCN Marketing Strategic Marketing

• Lead comprehensive external market analysis in China, including industry trends, customer needs, application scenarios, and competitive dynamics.
• Identify and prioritize high-growth, high strategic value market segments and industry verticals.
• Report and present market insights and strategic recommendations in a professional manner.
• Develop and execute the marketing strategy for China in close collaboration with the local sales team and the Global Head of Marketing (Germany). Marcom
• Develop, manage, and execute local marketing, communications, and go-to-market (GTM) activities tailored to specific target audiences and platforms, primarily web, social media, and industry platforms.
• Select targeted industry events and exhibitions; lead end-to-end execution, including planning, booth design, on-site operation, and post-event optimization.
• Optimize event strategies based on performance data to maximize brand exposure and lead generation.
• Manage the creation, production, and publication of brochures, catalogs, and other sales literature in both printed and electronic formats to support sales activities and product launches. Industry Management
• In-depth understanding of policies, pain points, and technological trends in specific Industrial cluster
• Develop GTM (Go-To-Market) strategies, business plans, and growth initiatives tailored for the industrial cluster
• Coordinate the product, sales, and application development teams to optimize product features in line with industry needs and create specialized sales tools

AE  Fully understand the customers’ applications and explain the benefits of our portfolio with their excellent technical skills, perform product selection and configuration

 Design, quote and delivery of customized system/Skid solutions, considering technical and economic aspects  Support sales on technical issues clarification. Point of contact for all technical questions from internal and external customers

 Perform product and technical training to sales team, channel partners and customers  Close connect with Industrial expert team globally to exchange experience and ideas, and improve PMCN application knowledge  Support Sales on Bid & Project from technical standpoint  Provide market feedback to identify innovation trends and product gap in order to further improve our product portfolio  New Process and Application development together with sales team